Table 1 Demographic profile and... | Emerald Publishing

Table 1

Demographic profile and purchasing behavior of the respondents

Aspects	Classifications	Frequency	%
Gender	Male	205	51.90
Gender	Female	190	48.10
Income	< 10,000	51	12.91
	10,000–20,000	213	53.93
	20,000–30,000	101	25.56
	> 30,000	30	7.60
Level of education	Graduate	256	64.81
Level of education	Post-graduate	139	35.19
Payment method	Cash on delivery	301	76.20
	Mobile banking	39	9.87
	Mobile financial service	55	13.92
	Categories	Score	Position
Product's category	Clothing and accessories	452	3rd
	Electronics and gadgets	387	4th
	Necessary food and grocery	467	1st
	Hygiene items	454	2nd
	Personal care and cosmetics	365	5th
	Medicine and others	347	6th

Aspects	Classifications	Frequency	%
Gender	Male	205	51.90
Gender	Female	190	48.10
Income	< 10,000	51	12.91
	10,000–20,000	213	53.93
	20,000–30,000	101	25.56
	> 30,000	30	7.60
Level of education	Graduate	256	64.81
Level of education	Post-graduate	139	35.19
Payment method	Cash on delivery	301	76.20
	Mobile banking	39	9.87
	Mobile financial service	55	13.92
	Categories	Score	Position
Product's category	Clothing and accessories	452	3rd
	Electronics and gadgets	387	4th
	Necessary food and grocery	467	1st
	Hygiene items	454	2nd
	Personal care and cosmetics	365	5th
	Medicine and others	347	6th

Source: Primary data analysis, N = 395