Table 3 Analysis of measurement model...

Table 3

Analysis of measurement model

Constructs	Items	C.R	AVE	VIF	Standardized factor loading
PU (Koch et al., 2020; Devaraj et al., 2002)	A useful way to shop	0.842	0.64	1.12	0.839***
	Makes shopping easier				0.808***
	Allows shopping more efficiently from any place				0.751***
PEOU (Venkatesh et al., 2012)	Easy to become skillful	0.799	0.666	1.09	0.886***
PEOU (Venkatesh et al., 2012)	The webpage is informative and easily understandable	0.799	0.666	1.09	0.741***
PE (Koch et al., 2020; Wen et al., 2011)	During the pandemic, I enjoy online shopping	0.811	0.599	1.33	0.836***
	I am satisfied with online purchasing				0.748***
	Buying online is entertaining				0.715***
CV (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	The convenience of shopping from home	0.85	0.741	2.06	0.806***
CV (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	24/7 easy access	0.85	0.741	2.06	0.912***
WS (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	A broader selection of products and brands	0.85	0.739	1.04	0.879***
WS (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	Products are available within a short time	0.85	0.739	1.04	0.839***
P (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	Competitive prices	0.743	0.649	1.10	0.921***
P (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	Discounts and rewards are motivating	0.743	0.649	1.10	0.883***
HA (Alam, 2020)	Shopping from home ensures less exposure	0.818	0.694	1.23	0.906***
HA (Alam, 2020)	Ensures social distancing	0.818	0.694	1.23	0.753***
ATT (Sinha and Kim, 2012)	Online shopping is time-saving	0.763	0.619	1.44	0.856***
ATT (Sinha and Kim, 2012)	Online shopping saves search costs	0.763	0.619	1.44	0.711***
OBB (Koch et al., 2020; Li, 2016)	I frequently shop online	0.812	0.619	1.46	0.953***
OBB (Koch et al., 2020; Li, 2016)	I recommend others for online shopping	0.812	0.619	1.46	0.686***

Constructs	Items	C.R	AVE	VIF	Standardized factor loading
PU (Koch et al., 2020; Devaraj et al., 2002)	A useful way to shop	0.842	0.64	1.12	0.839***
	Makes shopping easier				0.808***
	Allows shopping more efficiently from any place				0.751***
PEOU (Venkatesh et al., 2012)	Easy to become skillful	0.799	0.666	1.09	0.886***
PEOU (Venkatesh et al., 2012)	The webpage is informative and easily understandable	0.799	0.666	1.09	0.741***
PE (Koch et al., 2020; Wen et al., 2011)	During the pandemic, I enjoy online shopping	0.811	0.599	1.33	0.836***
	I am satisfied with online purchasing				0.748***
	Buying online is entertaining				0.715***
CV (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	The convenience of shopping from home	0.85	0.741	2.06	0.806***
CV (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	24/7 easy access	0.85	0.741	2.06	0.912***
WS (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	A broader selection of products and brands	0.85	0.739	1.04	0.879***
WS (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	Products are available within a short time	0.85	0.739	1.04	0.839***
P (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	Competitive prices	0.743	0.649	1.10	0.921***
P (Jadhav and Khanna, 2016; Delafrooz et al., 2009)	Discounts and rewards are motivating	0.743	0.649	1.10	0.883***
HA (Alam, 2020)	Shopping from home ensures less exposure	0.818	0.694	1.23	0.906***
HA (Alam, 2020)	Ensures social distancing	0.818	0.694	1.23	0.753***
ATT (Sinha and Kim, 2012)	Online shopping is time-saving	0.763	0.619	1.44	0.856***
ATT (Sinha and Kim, 2012)	Online shopping saves search costs	0.763	0.619	1.44	0.711***
OBB (Koch et al., 2020; Li, 2016)	I frequently shop online	0.812	0.619	1.46	0.953***
OBB (Koch et al., 2020; Li, 2016)	I recommend others for online shopping	0.812	0.619	1.46	0.686***

Note(s): *** indicates t-test has attained the significance level (p < 0.001 level)

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