The discriminant validity
| ATT | P | WS | CV | OBB | PU | PE | PEOU | HA | |
|---|---|---|---|---|---|---|---|---|---|
| ATT | 0.768 | ||||||||
| P | 0.594 | 0.67 | |||||||
| WS | 0.532 | 0.544 | 0.859 | ||||||
| CV | 0.535 | 0.413 | 0.476 | 0.861 | |||||
| OBB | 0.585 | 0.456 | 0.435 | 0.38 | 0.83 | ||||
| PU | 0.659 | 0.631 | 0.683 | 0.533 | 0.578 | 0.8 | |||
| PE | 0.19 | 0.234 | 0.29 | 0.191 | 0.254 | 0.414 | 0.787 | ||
| PEOU | 0.634 | 0.591 | 0.584 | 0.43 | 0.514 | 0.647 | 0.344 | 0.816 | |
| HA | 0.273 | 0.124 | 0.153 | 0.291 | 0.243 | 0.215 | 0.235 | 0.081 | 0.833 |
| ATT | WS | CV | OBB | PU | PEOU | HA | |||
|---|---|---|---|---|---|---|---|---|---|
| ATT | |||||||||
| P | 0.594 | ||||||||
| WS | 0.532 | 0.544 | |||||||
| CV | 0.535 | 0.413 | 0.476 | ||||||
| OBB | 0.585 | 0.456 | 0.435 | 0.38 | |||||
| PU | 0.659 | 0.631 | 0.683 | 0.533 | 0.578 | ||||
| PE | 0.19 | 0.234 | 0.29 | 0.191 | 0.254 | 0.414 | |||
| PEOU | 0.634 | 0.591 | 0.584 | 0.43 | 0.514 | 0.647 | 0.344 | ||
| HA | 0.273 | 0.124 | 0.153 | 0.291 | 0.243 | 0.215 | 0.235 | 0.081 |
Note(s): The italic statistics of the diagonal cells are the square roots of AVE. Off-diagonal elements are correlations among determinants
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