Description of the focus-group participants
| Focus groups | Participants | Description | No. of participants |
|---|---|---|---|
| 1 | Travelers | People who frequently travel (>3 times a year) | 10 |
| 2 | Tourism professionals | People who work in tourism | 6 |
| 3 | Marketing professionals | People who work in marketing | 5 |
| Focus groups | Participants | Description | No. of participants |
|---|---|---|---|
| 1 | Travelers | People who frequently travel (>3 times a year) | 10 |
| 2 | Tourism professionals | People who work in tourism | 6 |
| 3 | Marketing professionals | People who work in marketing | 5 |
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