Table 4. Conclusions and theoretical and... | Emerald Publishing

Table 4.

Conclusions and theoretical and managerial implications

Conclusions	Theoretical and managerial implications
Travelers, tourism managers, and marketing professionals perceive destination fascination differently	• Travelers prioritize safety, culture, memorable experiences, friendliness, attractiveness, information search and fantasy to choosing a destination • There is a need for joint work between tourism and marketing professionals to meet travelers’ wishes
Fascination can occur before visiting a destination	• It is important to recognize how the search for information occurs and can affect the perception of destination fascination • Strategies must be implemented to fascinate tourists before they visit the place
The actions of destination managers must be divided into two moments: before the trip and during the trip	• Before the visit, the strategy should focus on displaying attractiveness, facilitating the information search and informing tourists of a place’s mystique • During the trip, the focus should be on safety and friendliness to ensure the trip is a memorable experience that the tourist intends to revisit • Knowledge of the culture must be easily accessible to tourists and disseminated before and during a trip

Conclusions	Theoretical and managerial implications
Travelers, tourism managers, and marketing professionals perceive destination fascination differently	• Travelers prioritize safety, culture, memorable experiences, friendliness, attractiveness, information search and fantasy to choosing a destination• There is a need for joint work between tourism and marketing professionals to meet travelers’ wishes
Fascination can occur before visiting a destination	• It is important to recognize how the search for information occurs and can affect the perception of destination fascination• Strategies must be implemented to fascinate tourists before they visit the place
The actions of destination managers must be divided into two moments: before the trip and during the trip	• Before the visit, the strategy should focus on displaying attractiveness, facilitating the information search and informing tourists of a place’s mystique• During the trip, the focus should be on safety and friendliness to ensure the trip is a memorable experience that the tourist intends to revisit• Knowledge of the culture must be easily accessible to tourists and disseminated before and during a trip