Table 1.

Studies of intellectual connection in the service research

Methodological aspectsMain findings
Pilkington and Chai (2008) 
435 documents from International Journal of Service Industry Management were analyzed by using network and factor analysisCitation analysis revealed the strong effect of marketing and consumer research on service as a study discipline. The network diagram suggests that the core literature centers on service quality and customer satisfaction
Gebauer and Reynoso (2013) 
16 journals from Scopus database were reviewed and analyzedThree main study domains are identified in service management:
  • base of the pyramid innovation;

  • international strategies in emerging markets; and

  • corporate social responsibilities and poverty alleviation.

Muñoz-Leivaet al. (2013) 
A total of 84 journal articles, books, monographs, reports, theses and conference papers from Web of Science were analyzed via thematic network analysisThe findings showed that the research themes innovation and information have the highest impact
da Silvaet al. (2017) 
860 journals, books, monographs, reports, theses and conference papers from Web of Science were analyzed via network analysisFive clusters (service-dominant logic, value cocreation, innovation, customer satisfaction, quality) were revealed
Mendeset al. (2017) 
106 journals from Web of Science and Scopus were analyzed by descriptive and network analysisFour themes were revealed: new service development critical factors, different perspectives of service innovation, new service development literature reviews and new service development process
Donthuet al. (2020) 
587 articles from the Journal of Service Research were analyzed descriptive and co-word analysisThe main topics of this journal are big data, value cocreation, customer resource integration, service design and customer participation
Donthuet al. (2021a, 2021b
1,306 papers published in the Journal of Services Marketing were analyzed by performing keywords co-occurrence and bibliographic coupling analysisResults group JSM papers into four clusters: brand and customer engagement behavior, service cocreation, service encounters and service recovery and social networking
Donthuet al. (2021a, 2021b)  
1,284 papers from the Journal of Service Theory and Practice were analyzed via descriptive and thematic analysisFive clusters: “service quality and customer satisfaction,” “customer value, customer perception, value cocreation, service excellence,” “customer satisfaction and performance management,” “technology, digitization and operations” and “customer behavior and experience” were revealed
Subramonyet al. (2021) 
630 papers from the management, psychology, health and service journals were analyzed by conducting bibliometric mapping analysisFive clusters were found: collective predictors and effects, services encounters, emotional regulation and management, customer orientation and service stress and strain

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