Variables, items, source of items, measurement result
| Items | Loadings |
|---|---|
| Impulsive shopping tendencies (α = 0.809; CR = 0.888; AVE = 0.501) | |
| It is a struggle to leave nice things I see in the online shop | 0.661 |
| I sometimes cannot suppress the feeling of wanting to buy something | 0.728 |
| I sometimes feel guilty after having bought something | 0.669 |
| I can become very excited if I see something I would like to buy | 0.678 |
| I always see something nice whenever I visit several online shopping portals | 0.605 |
| I find it difficult to miss discount items | 0.736 |
| If I see something new, I want to buy it | 0.746 |
| I am a bit reckless in buying things | 0.604 |
| I sometimes buy things because I like buying things, rather than because I need them | 0.661 |
| If I buy something, I usually do that spontaneously | 0.816 |
| I buy think according to how I feel at the moment | 0.776 |
| I carefully plan most of my purchase | 0.767 |
| I often buy things without consulting to other people | 0.753 |
| Self-esteem (α: 0.823; CR: 0.849, AVE: 0.529) | |
| At times I think I am very good in many things | 0.758 |
| I feel I have much to be proud of | 0.779 |
| I certainly feel useless at times | 0.686 |
| I wish I could have more respect for myself | 0.692 |
| All in all, I am inclined to think that I am a failure | 0.717 |
| Hedonic motive (α: 0.882; CR: 0.900, AVE: 0.643) | |
| While web browsing, I am able to forget my problems | 0.773 |
| During web browsing, I am very excited, like playing | 0.738 |
| While web browsing, I feel relaxed | 0.819 |
| I enjoy web browsing enough to forget a time out | 0.820 |
| I look around at items on the internet just for fun | 0.855 |
| Utilitarian motive (α: 0.781; CR: 0.845,AVE: 0.522) | |
| I browse to buy better items in price or quality | 0.758 |
| I browse for efficient shopping online | 0.626 |
| I browse the shopping web sites to gather information about products | 0.782 |
| I look around the shopping web sites to comparison shop | 0.719 |
| I browse the shopping web sites in order to get additional value as much as possible | 0.718 |
| Shopping intention (α: 0.801; CR: 0.869, AVE: 0.690) | |
| I intend to continue shopping online in the future | 0.773 |
| I will always try to do online shopping in my daily life | 0.853 |
| I plan to continue shopping online frequently. | 0.862 |
| Online shopping behavior (α: 0.771, CR: 0.804, AVE: 0.506) | |
| I often buy the product online | 0.698 |
| I buy the product online on a daily basis | 0.701 |
| When I need a product, I buy it online | 0.732 |
| I buy the product online almost every day | 0.715 |
| Items | Loadings |
|---|---|
| It is a struggle to leave nice things I see in the online shop | 0.661 |
| I sometimes cannot suppress the feeling of wanting to buy something | 0.728 |
| I sometimes feel guilty after having bought something | 0.669 |
| I can become very excited if I see something I would like to buy | 0.678 |
| I always see something nice whenever I visit several online shopping portals | 0.605 |
| I find it difficult to miss discount items | 0.736 |
| If I see something new, I want to buy it | 0.746 |
| I am a bit reckless in buying things | 0.604 |
| I sometimes buy things because I like buying things, rather than because I need them | 0.661 |
| If I buy something, I usually do that spontaneously | 0.816 |
| I buy think according to how I feel at the moment | 0.776 |
| I carefully plan most of my purchase | 0.767 |
| I often buy things without consulting to other people | 0.753 |
| At times I think I am very good in many things | 0.758 |
| I feel I have much to be proud of | 0.779 |
| I certainly feel useless at times | 0.686 |
| I wish I could have more respect for myself | 0.692 |
| All in all, I am inclined to think that I am a failure | 0.717 |
| While web browsing, I am able to forget my problems | 0.773 |
| During web browsing, I am very excited, like playing | 0.738 |
| While web browsing, I feel relaxed | 0.819 |
| I enjoy web browsing enough to forget a time out | 0.820 |
| I look around at items on the internet just for fun | 0.855 |
| I browse to buy better items in price or quality | 0.758 |
| I browse for efficient shopping online | 0.626 |
| I browse the shopping web sites to gather information about products | 0.782 |
| I look around the shopping web sites to comparison shop | 0.719 |
| I browse the shopping web sites in order to get additional value as much as possible | 0.718 |
| I intend to continue shopping online in the future | 0.773 |
| I will always try to do online shopping in my daily life | 0.853 |
| I plan to continue shopping online frequently. | 0.862 |
| I often buy the product online | 0.698 |
| I buy the product online on a daily basis | 0.701 |
| When I need a product, I buy it online | 0.732 |
| I buy the product online almost every day | 0.715 |
Notes:
α = Cronbach’s alpha; CR = Composite reliability; AVE = Average variance extracted
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