Table 1.

Index comparison WAI, WebQEM and WQI

Proposed iWAIWebQEMWQI
Technical quality
UsabilityNot includedGlobal site understandability, feedback and help features, interface and aesthetic features and miscellaneous featuresUsability, ease of use
FunctionalitySite map, keyword, permanent site menu and help pageSearch mechanisms and navigabilityInformation architecture
ReliabilityNot includedNon-deficiencyNot included
EfficiencySpeed, accessibility (presence in search engines or web positioning and site popularity)Accessibility and performance (speed)Accessibility and web positioning (internal and external) Not included: speed
Content quality
Informative contentCompany story, product/service description, daily news highlights, financial information, job opportunities, check order, search for store or agents, external links and links to firm divisionsNot includedHomepage, languages, content amount and quality
Transactional contentOnline ordersNot includedDiscourse analysis, branding and marketing (distribution and marketing)
Communicational contentContact telephone, email, address and fax, receive news by email, free email service, personalisation capacity and entertainment elementsNot includedMobile communication, interactivity and social web

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