Table 2.

Coding manual

Technical quality
UsabilityScale
Global-site-understandability0 disorder/1 site map/2 table of contents/3 SM+TC
Labeling/breadcrumbs: checked with: Heading-Tag-Checker (https://adresults.nl/tools/heading-tag-checker-check-h1-t-m-h6-tags)0/1
Feedback/help features0/1
Interface/aesthetic features0/1
Miscellaneous features (languages support)0/1
Functionality 
Search-mechanisms0/1
Navigability0/1
Reliability 
Non-miscellaneous-errors/drawbacks (broken/invalid/unimplemented links): checked with: Xenus-Link (https://xenus-link-sleuth.softonic.com/)0/1
Efficiency 
Speed: checked with: Pingdom (https://tools.pingdom.com/)0/1
Accessibility: checked with: Achecker (https://achecker.achecks.ca/checker/index.php)0 no accessibility/1 WCGA2.0A/2 WCGA2.0AA/3 WCGA2.0AAA
Web-positioning
*SEO: checked with: Alexa (keyword) (https://www.alexa.com/login)0 not appearing among Google’s first 10 results
 1 appearing among Google’s first 10 results
*SEA: checked with: Alexa (keyword) (https://www.alexa.com/login)0 not appearing as a sponsored link in Google’s results
 1 appearing as a sponsored link in Google’s results
*Visibility: checked with: Total-Site-Linking-In (https://www.alexa.com/siteinfo)0 less than/equal to 3
 1 between 4 and 6
 2 between 7 and 12
 3 greater than 13
*Popularity: checked with: Traffic-Rank-Indicator (https://www.alexa.com/siteinfo)0 less than or equal to 0
 1 greater than 8.210.058
 2 between 2.125.319 and 8.210.057
 3 between 1 and 2.125.318
*Optimisation: checked with: Moz-On-Page-Grader, level A indicates the best search engine optimisation results (https://moz.com/tools/onpage-grader)0 error/1 F/2 E/3 D/4 C/5 B/6 A
Content quality 
Informative contentScale
Informative content0/1
Product/service description0 absence/1 basic/2 detailed
Job opportunities0 absence
1 JO/ 2 CV submission/3 JO+CV submission
Transactional content 
Transactional functions0/1
Communicational content 
Sociability0/1
Interactivity: checked with: Test-Friendly (https://search.google.com/test/mobile-friendly)0/1

Note:

*Items that constitute part of a secondary indicator. Coding strategy is indicated for items with * instead of the secondary indicators, which are not directly measured.

Note 2: For 0/1 variables, 0 means absence and 1 presence

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