Table 3. Comparison of technical and... | Emerald Publishing

Table 3.

Comparison of technical and content quality between informative and e-commerce websites

IWebQEI indicators/website type	Mean rank		U	Z Test
IWebQEI indicators/website type	e-commerce	informative	U	Z Test
Usability	77.17	45.10	368.00	−4.59*
Functionality	66	48.45	636.00	−2.51**
Reliability	56.83	51.20	856.00	−0.98
Efficiency	59.19	50.49	799.50	−1.24
Technical quality	67.42	48.03	602.00	−2.762*
Informative content	47.08	54.13	830.00	−1.005
Transactional content	92.50	40.50	0.00	−10.069*
Communicational content	66.65	48.26	620.50	−2.620*
Content quality	90.63	41.06	45.00	−7.059*

IWebQEI indicators/website type	Mean rank		U	Z Test
IWebQEI indicators/website type	e-commerce	informative	U	Z Test
Usability	77.17	45.10	368.00	−4.59*
Functionality	66	48.45	636.00	−2.51**
Reliability	56.83	51.20	856.00	−0.98
Efficiency	59.19	50.49	799.50	−1.24
Technical quality	67.42	48.03	602.00	−2.762*
Informative content	47.08	54.13	830.00	−1.005
Transactional content	92.50	40.50	0.00	−10.069*
Communicational content	66.65	48.26	620.50	−2.620*
Content quality	90.63	41.06	45.00	−7.059*

Notes:

Significant at: *p < 0.01; **p < 0.05