Conclusions, theoretical and practical contributions
| Conclusions | Theoretical and practical contributions |
|---|---|
| Technical quality: | Consider the principles of inclusive web-design |
| Strengths of: | Reducing website load-time |
| E-commerce websites: ease of use/web design and navigability | Avoiding broken/invalid/unimplemented links |
| Informative websites: ease of use/web design | Encourage return-visits (attractive design, social bookmarking or search engine retargeting) |
| Weaknesses of: | |
| E-commerce and informative websites: accessibility, loading time, positioning and performance level | |
| Content quality: | Expanding company information (shops/offices or job offers) and the way it is presented (multimedia-format) |
| Strengths of: | Align social media with communication goals |
| E-commerce websites: transactional content and use of social media | Implement tools that facilitate interactivity (download material, user-community, optimise websites for mobile, chatbot, subscription to RSS-newsletters or links to sponsors) |
| Informative website: informative content | Improve online business transactions |
| Weaknesses of: | |
| E-commerce websites: informative content and interactivity | |
| Informative websites: communicational and transactional content |
| Conclusions | Theoretical and practical contributions |
|---|---|
| Consider the principles of inclusive web-design | |
| Reducing website load-time | |
| E-commerce websites: ease of use/web design and navigability | Avoiding broken/invalid/unimplemented links |
| Informative websites: ease of use/web design | Encourage return-visits (attractive design, social bookmarking or search engine retargeting) |
| E-commerce and informative websites: accessibility, loading time, positioning and performance level | |
| Expanding company information (shops/offices or job offers) and the way it is presented (multimedia-format) | |
| Align social media with communication goals | |
| E-commerce websites: transactional content and use of social media | Implement tools that facilitate interactivity (download material, user-community, optimise websites for mobile, chatbot, subscription to RSS-newsletters or links to sponsors) |
| Informative website: informative content | Improve online business transactions |
| E-commerce websites: informative content and interactivity | |
| Informative websites: communicational and transactional content |
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