Distinguishing among the three dimensions of corporate reputation
| Conceptualizations of corporate reputation | |||
|---|---|---|---|
| Parameters | Being known | Being known for something | Generalized favorability |
| Particular vs Generalized | Generalized | Particular | Generalized |
| Judgment vs non evaluative | Non-evaluative | Judgment | Judgment |
| Conceptualizations of corporate reputation | |||
|---|---|---|---|
| Being known | Being known for something | Generalized favorability | |
| Generalized | Particular | Generalized | |
| Non-evaluative | Judgment | Judgment | |
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