Corporate reputation conceptualizations and operationalized drivers in twitter
| Parameters | |||
|---|---|---|---|
| Conceptualizations | Particular vs Generalized | Judgment vs Non-evaluative | Driver (Tweets) |
| Being known | Generalized | Non-evaluative | Tech-unrelated volume |
| Generalized favorability | Generalized | Judgment | Tech-unrelated sentiment |
| Being known for something (non-evaluative) | Particular | Non-evaluative | Tech-related volume |
| Being known for something (judgment) | Particular | Judgment | Tech-related sentiment |
| Parameters | |||
|---|---|---|---|
| Judgment vs Non-evaluative | Driver (Tweets) | ||
| Generalized | Non-evaluative | Tech-unrelated | |
| Generalized | Judgment | Tech-unrelated | |
| Particular | Non-evaluative | Tech-related | |
| Particular | Judgment | Tech-related | |
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