The role of SM/SNSs on employer branding: 10 papers
| Paper title | Author(s) and year of publication | Journal name with volume and issue |
|---|---|---|
| Attracting applicants through the organization’s social media page: signaling employer brand personality | Carpentier et al. (2019) | Journal of Vocational Behavior, 115 |
| Extending the boundaries of corporate branding: an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms | Kumar and Möller (2018) | Corporate Reputation Review, 21 |
| Employer branding on social media and recruitment websites: symbolic traits of an ideal employer | Ludvík et al. (2018) | E + M Ekonomie a Management, 21(1) |
| Recruiting nurses through social media: effects on employer brand and attractiveness | Carpentier et al. (2017) | Journal of Advanced Nursing, 73(11) |
| Employer attractiveness through social media: a phenomenological study | Priyadarshini et al. (2017) | The Qualitative Report, 22(4) |
| Employer brand scale development and validation: a second-order factor approach | Tanwar, and Prasad (2017) | Personnel Review, 46(2) |
| Using social media to communicate employer brand identity: the impact on corporate image and employer attractiveness | Kissel and Büttgen (2015) | Journal of Brand Management, 22 |
| Employer brand and job application decisions: insights from the best employers | Saini et al. (2015) | Management and Labor Studies, 40(1–2) |
| Employer branding: strategy for improving employer attractiveness | Leekha and Sharma (2014) | International Journal of Organizational Analysis, 22(1) |
| Employer branding: employer attractiveness and the use of social media | Sivertzen et al. (2013) | Journal of Product and Brand Management, 22(7) |
| Paper title | Author(s) and year of publication | Journal name with volume and issue |
|---|---|---|
| Attracting applicants through the organization’s social media page: signaling employer brand personality | ||
| Extending the boundaries of corporate branding: an exploratory study of the influence of brand familiarity in recruitment practices through social media by B2B firms | ||
| Employer branding on social media and recruitment websites: symbolic traits of an ideal employer | ||
| Recruiting nurses through social media: effects on employer brand and attractiveness | ||
| Employer attractiveness through social media: a phenomenological study | ||
| Employer brand scale development and validation: a second-order factor approach | ||
| Using social media to communicate employer brand identity: the impact on corporate image and employer attractiveness | ||
| Employer brand and job application decisions: insights from the best employers | ||
| Employer branding: strategy for improving employer attractiveness | ||
| Employer branding: employer attractiveness and the use of social media |
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