Table 2 Reliability statistics Loadings... | Emerald Publishing

Table 2

Reliability statistics

		Loadings	Cronbach's alpha	rho_A	CR	AVE
Awareness	A1	0.708	0.692	0.692	0.811	0.517
	A2	0.726
	A3	0.747
	A4	0.695
Connect	C1	0.904	0.773	0.822	0.853	0.599
	C2	0.849
	C3	0.746
	C4	0.55
Sustainable demand	G1	0.018*	0.651	0.629	0.711	0.577
	G2	0.953
	G3	0.499
Promotion	P1	0.958	0.606	0.887	0.767	0.635
Promotion	P2	0.594	0.606	0.887	0.767	0.635

		Loadings	Cronbach's alpha	rho_A	CR	AVE
Awareness	A1	0.708	0.692	0.692	0.811	0.517
	A2	0.726
	A3	0.747
	A4	0.695
Connect	C1	0.904	0.773	0.822	0.853	0.599
	C2	0.849
	C3	0.746
	C4	0.55
Sustainable demand	G1	0.018*	0.651	0.629	0.711	0.577
	G2	0.953
	G3	0.499
Promotion	P1	0.958	0.606	0.887	0.767	0.635
Promotion	P2	0.594	0.606	0.887	0.767	0.635

Note(s): *Less than 0.4 and hence eliminated

Source(s): Author's own