Table 5 Predictive relevance R 2 Q 2... | Emerald Publishing

Table 5

Predictive relevance

	R²	Q²
Awareness	0.228	0.102
Connect	0.372	0.212
Sustainable demand	0.163	0.079

	R²	Q²
Awareness	0.228	0.102
Connect	0.372	0.212
Sustainable demand	0.163	0.079

Source(s) Author's own

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