Confirmatory factor analysis results (N = 212)
| Factor loadings | Composite reliability | |
|---|---|---|
| Source credibility (Moon and Kim, 2001) | 0.95 | |
| I think the content of this SoMe influencer's posts is accurate | 0.91 | |
| I think the content of this SoMe influencer's posts is consistent with facts | 0.91 | |
| I think the content of this SoMe influencer's posts is reliable | 0.95 | |
| Attitude toward SoMe posts (Xu and Chen, 2006) | 0.95 | |
| Bad/good | 0.91 | |
| Foolish/wise | 0.79 | |
| Unpleasant/pleasant | 0.90 | |
| Negative/positive | 0.91 | |
| Unfavorable/favorable | 0.92 | |
| Intention to visit (Chen et al., 2014) | 0.85 | |
| If I get the chance to travel, I intend to visit the destination mentioned in the SoMe influencer's posts | 0.85 | |
| When I go on a trip, the probability that I visit the destination mentioned in the SoMe influencer's post is high | 0.87 |
| Factor loadings | Composite reliability | |
|---|---|---|
| 0.95 | ||
| I think the content of this SoMe influencer's posts is accurate | 0.91 | |
| I think the content of this SoMe influencer's posts is consistent with facts | 0.91 | |
| I think the content of this SoMe influencer's posts is reliable | 0.95 | |
| 0.95 | ||
| Bad/good | 0.91 | |
| Foolish/wise | 0.79 | |
| Unpleasant/pleasant | 0.90 | |
| Negative/positive | 0.91 | |
| Unfavorable/favorable | 0.92 | |
| 0.85 | ||
| If I get the chance to travel, I intend to visit the destination mentioned in the SoMe influencer's posts | 0.85 | |
| When I go on a trip, the probability that I visit the destination mentioned in the SoMe influencer's post is high | 0.87 |
Note(s): χ2(30) = 41.94, p = 0.07; CFI: 0.99; GFI: 0.96; RMSEA: 0.04; SRMR: 0.03
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