Table 2

Confirmatory factor analysis results (N = 212)

Factor loadingsComposite reliability
Source credibility (Moon and Kim, 2001) 0.95
I think the content of this SoMe influencer's posts is accurate0.91 
I think the content of this SoMe influencer's posts is consistent with facts0.91 
I think the content of this SoMe influencer's posts is reliable0.95 
Attitude toward SoMe posts (Xu and Chen, 2006) 0.95
Bad/good0.91 
Foolish/wise0.79 
Unpleasant/pleasant0.90 
Negative/positive0.91 
Unfavorable/favorable0.92 
Intention to visit (Chen et al., 2014) 0.85
If I get the chance to travel, I intend to visit the destination mentioned in the SoMe influencer's posts0.85 
When I go on a trip, the probability that I visit the destination mentioned in the SoMe influencer's post is high0.87 

Note(s): χ2(30) = 41.94, p = 0.07; CFI: 0.99; GFI: 0.96; RMSEA: 0.04; SRMR: 0.03

or Create an Account

Close subscription notice
Close access options