Table 1 Demographic profile ( N = 212) n...

Table 1

Demographic profile (N = 212)

	n	%		n	%
Gender			Plan to travel in the next 12 months
Male	74	34.9	Yes	166	78.3
Female	138	65.1	Maybe	42	19.8
			No	4	1.9
Age
25–36	54	25.5	Frequency of Instagram use
18–24	158	74.5	A few times per day	145	68.4
			Once a day	32	15.1
Ethnicity			A few times per week	21	9.9
White	141	66.5	Once a week	6	2.8
Black or African American	23	10.8	Once in a few weeks or less	8	3.8
American Indian or Alaska Native	1	0.5
Asian/Pacific Islander	26	12.3	Time spent on Instagram each day
Hispanic	16	7.5	<10 min	44	20.8
Other	5	2.4	11–20 min	63	29.7
			21–30 min	43	20.3
Education			≥31 min	62	29.2
High school or equivalent	65	30.7
Associate degree	18	8.5	Instagram activities
Bachelor's degree	92	43.4	View timeline only	98	46.2
Master's degree	24	11.3	View suggested page only	4	1.9
Doctorate degree	1	0.5	View both timeline and suggested page	100	47.2
Other	12	5.7	Other	10	4.7
Income			Follow SoMe influencer (n = 212)
<$25,000	54	25.5	Yes	160	75.5
$25,000–$49,999	68	32.1	No	52	24.5
$50,000–$74,999	35	16.5
$75,000–$99,999	26	12.3
≥$100,000	28	13.2

	n	%		n	%
Gender			Plan to travel in the next 12 months
Male	74	34.9	Yes	166	78.3
Female	138	65.1	Maybe	42	19.8
			No	4	1.9
Age
25–36	54	25.5	Frequency of Instagram use
18–24	158	74.5	A few times per day	145	68.4
			Once a day	32	15.1
Ethnicity			A few times per week	21	9.9
White	141	66.5	Once a week	6	2.8
Black or African American	23	10.8	Once in a few weeks or less	8	3.8
American Indian or Alaska Native	1	0.5
Asian/Pacific Islander	26	12.3	Time spent on Instagram each day
Hispanic	16	7.5	<10 min	44	20.8
Other	5	2.4	11–20 min	63	29.7
			21–30 min	43	20.3
Education			≥31 min	62	29.2
High school or equivalent	65	30.7
Associate degree	18	8.5	Instagram activities
Bachelor's degree	92	43.4	View timeline only	98	46.2
Master's degree	24	11.3	View suggested page only	4	1.9
Doctorate degree	1	0.5	View both timeline and suggested page	100	47.2
Other	12	5.7	Other	10	4.7
Income			Follow SoMe influencer (n = 212)
<$25,000	54	25.5	Yes	160	75.5
$25,000–$49,999	68	32.1	No	52	24.5
$50,000–$74,999	35	16.5
$75,000–$99,999	26	12.3
≥$100,000	28	13.2

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