Table 3 Means, standard deviations,...

Table 3

Means, standard deviations, reliability and correlation coefficients among study variables (N = 212)

	Variable	Mean	SD	1	2	3	AVE	The square root of AVE
1	Source credibility	4.34	1.66	1			0.85	0.92
2	User attitude	5.74	1.79	0.54**	1		0.79	0.89
3	Intention to visit	3.97	1.81	0.44**	0.28**	1	0.74	0.86
Cronbach's alphas				0.94	0.95	0.85

	Variable	Mean	SD	1	2	3	AVE	The square root of AVE
1	Source credibility	4.34	1.66	1			0.85	0.92
2	User attitude	5.74	1.79	0.54**	1		0.79	0.89
3	Intention to visit	3.97	1.81	0.44**	0.28**	1	0.74	0.86
Cronbach's alphas				0.94	0.95	0.85

Note(s): **. Correlation is significant at the 0.01 level (two-tailed). *. Correlation is significant at the 0.05 level (two-tailed)

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