Table 5 Test of the moderating effect of... | Emerald Publishing

Table 5

Test of the moderating effect of IFB (N = 212)

Independent variables	Dependent variables and standardized regression weights (β)
	Step 1	Step 2
	SoMe users' attitude
SC	0.78**	0.75**
IFB	−0.42**	−0.29*
SC × IFB		0.28*
F	52.59**	59.32*
R²	0.34**	0.36*
ΔR²	—	0.02*
	SoMe users' intention to visit
UA	0.42**	0.41**
IFB	−0.22	−0.05
UA×IFB		0.34*
F	10.30**	17.09*
R²	0.09**	0.12*
ΔR²	—	0.03*

Independent variables	Dependent variables and standardized regression weights (β)
	Step 1	Step 2
	SoMe users' attitude
SC	0.78**	0.75**
IFB	−0.42**	−0.29*
SC × IFB		0.28*
F	52.59**	59.32*
R²	0.34**	0.36*
ΔR²	—	0.02*
	SoMe users' intention to visit
UA	0.42**	0.41**
IFB	−0.22	−0.05
UA×IFB		0.34*
F	10.30**	17.09*
R²	0.09**	0.12*
ΔR²	—	0.03*

Note(s): **. p < 0.001. *. p < 0.05

SC – source credibility; UA – users' attitude; IFB – influencer following behavior