Table 2. Descriptive statistics of the...

Table 2.

Descriptive statistics of the sample

Variable	Frequencies (n = 101)
Role of the respondent
Marketing manager	26
Sales/export manager	24
CEO (entrepreneur)	23
Sales administration manager	18
Other roles (including IT manager)	10
Entry mode
Cross-border e-commerce	101
Importer	72
Distributor	66
Trading company	14
Broker	11
Export consortium	10
Other modes	60
Served markets (number of countries)
1	2
2–5	39
6–10	25
11–20	10
20+	25
Experience with foreign markets (number of years)
<10	36
11–20	25
21–30	24
30+	16
Experience with cross-border e-commerce (number of years)
<2	23
3	34
4	22
5+	22

Variable	Frequencies (n = 101)
Role of the respondent
Marketing manager	26
Sales/export manager	24
CEO (entrepreneur)	23
Sales administration manager	18
Other roles (including IT manager)	10
Entry mode
Cross-border e-commerce	101
Importer	72
Distributor	66
Trading company	14
Broker	11
Export consortium	10
Other modes	60
Served markets (number of countries)
1	2
2–5	39
6–10	25
11–20	10
20+	25
Experience with foreign markets (number of years)
<10	36
11–20	25
21–30	24
30+	16
Experience with cross-border e-commerce (number of years)
<2	23
3	34
4	22
5+	22

Note:

CEO = Chief executive officer

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