Significance testing results of the structural model path coefficients
| HP | Path | Path coeff. | t-Statistic | p-Value | 2.5% Confidence interval | 97.5% Confidence interval | Decision |
| H1 | IT capabilities → E-commerce strategic performance | 0.408 | 3.629 | 0.000** | 0.175 | 0.617 | Supported |
| H2 | IT capabilities → E-commerce financial performance | 0.501 | 4.592 | 0.000** | 0.307 | 0.739 | Supported |
| H3 | International marketing capabilities →E-commerce strategic performance | 0.180 | 1.249 | 0.212 | −0.125 | 0.443 | Rejected |
| H4 | International marketing capabilities → E-commerce financial performance | −0.284 | 1.826 | 0.068 | −0.586 | 0.029 | Rejected |
| H5 | Export operations capabilities → E-commerce strategic performance | 0.043 | 0.288 | 0.774 | −0.265 | 0.317 | Rejected |
| H6 | Export operations capabilities → E-commerce financial performance | −0.243 | 2.167 | 0.030* | −0.447 | −0.005 | Rejected |
| H7 | E-commerce strategic performance → E-commerce financial performance | 0.264 | 2.909 | 0.004** | 0.057 | 0.418 | Supported |
| H8a | Platforms*IT capabilities → E-commerce strategic performance | 0.000 | 0.002 | 0.999 | −0.191 | 0.286 | Rejected |
| H8b | Platforms*IT capabilities → E-commerce financial performance | −0.187 | 2.211 | 0.027* | −0.340 | −0.011 | Supported |
| H9a | Platforms*International marketing capabilities → E-commerce strategic performance | 0.273 | 1.159 | 0.246 | −0.307 | 0.589 | Rejected |
| H9b | Platforms*International marketing capabilities → E-commerce financial performance | −0.155 | 0.944 | 0.345 | −0.444 | 0.199 | Rejected |
| H10a | Platforms*Export operations capabilities → E-commerce strategic performance | −0.105 | 0.912 | 0.362 | −0.280 | 0.177 | Rejected |
| H10b | Platforms*Export operations capabilities → E-commerce financial performance | 0.300 | 3.449 | 0.001** | 0.125 | 0.471 | Rejected |
| HP | Path | Path coeff. | 2.5% Confidence interval | 97.5% Confidence interval | Decision | ||
| IT capabilities → E-commerce strategic performance | 0.408 | 3.629 | 0.000 | 0.175 | 0.617 | Supported | |
| IT capabilities → E-commerce financial performance | 0.501 | 4.592 | 0.000 | 0.307 | 0.739 | Supported | |
| International marketing capabilities →E-commerce strategic performance | 0.180 | 1.249 | 0.212 | −0.125 | 0.443 | Rejected | |
| International marketing capabilities → E-commerce financial performance | −0.284 | 1.826 | 0.068 | −0.586 | 0.029 | Rejected | |
| Export operations capabilities → | 0.043 | 0.288 | 0.774 | −0.265 | 0.317 | Rejected | |
| Export operations capabilities → | −0.243 | 2.167 | 0.030 | −0.447 | −0.005 | Rejected | |
| E-commerce strategic performance → E-commerce financial performance | 0.264 | 2.909 | 0.004 | 0.057 | 0.418 | Supported | |
| Platforms*IT capabilities → | 0.000 | 0.002 | 0.999 | −0.191 | 0.286 | Rejected | |
| Platforms*IT capabilities → | −0.187 | 2.211 | 0.027 | −0.340 | −0.011 | Supported | |
| Platforms*International marketing capabilities → E-commerce strategic performance | 0.273 | 1.159 | 0.246 | −0.307 | 0.589 | Rejected | |
| Platforms*International marketing capabilities → E-commerce financial performance | −0.155 | 0.944 | 0.345 | −0.444 | 0.199 | Rejected | |
| Platforms*Export operations capabilities → E-commerce strategic performance | −0.105 | 0.912 | 0.362 | −0.280 | 0.177 | Rejected | |
| Platforms*Export operations capabilities → E-commerce financial performance | 0.300 | 3.449 | 0.001 | 0.125 | 0.471 | Rejected |
| Control variables | Path coeff. | t-Statistic | p-Value | 2.5% Confidence interval | 97.5% Confidence interval | Significance |
| International experience → E-commerce strategic performance | −0.070 | 0.695 | 0.487 | −0.308 | 0.092 | Not sig. |
| International experience →E-commerce financial performance | −0.071 | 0.973 | 0.331 | −0.204 | 0.082 | Not sig. |
| International experience → Export operations capabilities | 0.352 | 3.827 | 0.000** | 0.130 | 0.496 | Sig. |
| International experience → IT capabilities | 0.107 | 0.925 | 0.355 | −0.165 | 0.290 | Not sig. |
| International experience → International marketing capabilities | 0.346 | 4.800 | 0.000** | 0.175 | 0.463 | Sig. |
| E-commerce experience → E-commerce strategic performance | 0.150 | 1.531 | 0.126 | −0.047 | 0.335 | Not sig. |
| E-commerce experience → E-commerce financial performance | 0.118 | 1.275 | 0.202 | −0.077 | 0.286 | Not sig. |
| E-commerce experience → Export operations capabilities | −0.094 | 0.887 | 0.375 | −0.301 | 0.113 | Not sig. |
| E-commerce experience → IT capabilities | 0.143 | 1.319 | 0.187 | −0.081 | 0.337 | Not sig. |
| E-commerce experience → International marketing capabilities | −0.013 | 0.106 | 0.916 | −0.260 | 0.216 | Not sig. |
| Control variables | Path coeff. | 2.5% Confidence interval | 97.5% Confidence interval | Significance | ||
| International experience → E-commerce strategic performance | −0.070 | 0.695 | 0.487 | −0.308 | 0.092 | Not sig. |
| International experience →E-commerce financial performance | −0.071 | 0.973 | 0.331 | −0.204 | 0.082 | Not sig. |
| International experience → Export operations capabilities | 0.352 | 3.827 | 0.000 | 0.130 | 0.496 | Sig. |
| International experience → IT capabilities | 0.107 | 0.925 | 0.355 | −0.165 | 0.290 | Not sig. |
| International experience → International marketing capabilities | 0.346 | 4.800 | 0.000 | 0.175 | 0.463 | Sig. |
| E-commerce experience → E-commerce strategic performance | 0.150 | 1.531 | 0.126 | −0.047 | 0.335 | Not sig. |
| E-commerce experience → E-commerce financial performance | 0.118 | 1.275 | 0.202 | −0.077 | 0.286 | Not sig. |
| E-commerce experience → Export operations capabilities | −0.094 | 0.887 | 0.375 | −0.301 | 0.113 | Not sig. |
| E-commerce experience → IT capabilities | 0.143 | 1.319 | 0.187 | −0.081 | 0.337 | Not sig. |
| E-commerce experience → International marketing capabilities | −0.013 | 0.106 | 0.916 | −0.260 | 0.216 | Not sig. |
Notes:
*p < 0.05;
**p < 0.01; HP = hypothesis
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