Summary of Literature review
| Authors (year) | Title | Findings |
|---|---|---|
| Meijani et al. (2021) | Employing the creative approach of brand addiction to develop a model of repurchasing luxury products | Brand addiction does not necessarily have negative consequences, but it creates an interesting new perspective to encourage consumers to purchase luxury products |
| Hasan (2021) | The effects of cognitive and emotional attitudes Attitudinal Components and Repurchase Intention With the Mediating Role of Personality Traits: Case of Bangladeshi Mobile Handset Users | The findings indicate that materialism does not affect the effects of cognitive and emotional attitudes on the intention to purchase |
| Tavassoli (2022) | Investigating the effects of nostalgia and brand love on the intention of Samsung mobile phone consumers | The results demonstrated nostalgia and love for the brand have a positive and significant effect on the intention of consumers to buy mobile phones |
| Alavijeh et al. (2020) | The impact of expected values from a luxury brand on outcomes Consumer behavior (s) | The result of the expected values of different dimensions can have significant effects on the perceived value of the luxury brand |
| Abrari Khotbesara et al. (2019) | The effects of the need for customer uniqueness on attitude Brand: The mediating role of self-expression and disclosure Brand (Case Study: Luxury Mobile Phone Brands) | According to the results of the two iPhone and Samsung brands, the customer's need for uniqueness positively and significantly affects brand attitude |
| Jamshidi et al. (2019) | Is self-esteem important for marketing literature? How can it be improved? Commercial perspective of Nike sportswear industry on Kish Island | The results indicated that brand addiction has the positive effects of increasing self-esteem and brand love |
| Ghaffari et al. (2018) | Study some of the factors influencing the intention to repurchase a mobile phone | It was found that expectation confirmation significantly affects brand addiction, perceived flexibility, and brand satisfaction |
| Mrad and Sui (2019b) | Consumer pleasure or guilt: luxury fashion brand addiction and social media marketing | The results indicated that marketing efforts on social networks significantly impact customer interaction with the social media content of luxury brands, which in turn has a strong impact on consumer addiction |
| Cui et al. (2018), Lone et al. (2017) Lone and Rehman (2017) | Brand Addiction: Exploring the concept and defining it through empirical research Comparative analysis of customer satisfaction toward Islamic and conventional banking: an empirical study from Saudi Arabia A comparative study of customer satisfaction in full-fledged Islamic banks and Islamic banking windows | The findings showed that the eleven salient features of brand addiction are the ability to provoke anxiety, brand bonding, brand monopoly, collection, compelling insistence, financial management versus debt tolerance, dependency, satisfaction, mental and behavioral preoccupation and word of mouth It was found that since customer satisfaction is the mandatory element of all types of business, the Islamic bank must also pay more attention to customer satisfaction The results indicated that concrete expectations, empathy and responsiveness are the most important elements of service quality, particularly in the Islamic banking sector |
| Authors (year) | Title | Findings |
|---|---|---|
| Employing the creative approach of brand addiction to develop a model of repurchasing luxury products | Brand addiction does not necessarily have negative consequences, but it creates an interesting new perspective to encourage consumers to purchase luxury products | |
| The effects of cognitive and emotional attitudes Attitudinal Components and Repurchase Intention With the Mediating Role of Personality Traits: Case of Bangladeshi Mobile Handset Users | The findings indicate that materialism does not affect the effects of cognitive and emotional attitudes on the intention to purchase | |
| Investigating the effects of nostalgia and brand love on the intention of Samsung mobile phone consumers | The results demonstrated nostalgia and love for the brand have a positive and significant effect on the intention of consumers to buy mobile phones | |
| The impact of expected values from a luxury brand on outcomes Consumer behavior (s) | The result of the expected values of different dimensions can have significant effects on the perceived value of the luxury brand | |
| The effects of the need for customer uniqueness on attitude | According to the results of the two iPhone and Samsung brands, the customer's need for uniqueness positively and significantly affects brand attitude | |
| Is self-esteem important for marketing literature? How can it be improved? Commercial perspective of Nike sportswear industry on Kish Island | The results indicated that brand addiction has the positive effects of increasing self-esteem and brand love | |
| Study some of the factors influencing the intention to repurchase a mobile phone | It was found that expectation confirmation significantly affects brand addiction, perceived flexibility, and brand satisfaction | |
| Consumer pleasure or guilt: luxury fashion brand addiction and social media marketing | The results indicated that marketing efforts on social networks significantly impact customer interaction with the social media content of luxury brands, which in turn has a strong impact on consumer addiction | |
| Brand Addiction: Exploring the concept and defining it through empirical research | The findings showed that the eleven salient features of brand addiction are the ability to provoke anxiety, brand bonding, brand monopoly, collection, compelling insistence, financial management versus debt tolerance, dependency, satisfaction, mental and behavioral preoccupation and word of mouth |
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