Cronbach's alpha and hybrid reliability and convergent validity
| AVE | Combined reliability | Cronbach's alpha | Model dimensions |
|---|---|---|---|
| 0/507 | 0/905 | 0/887 | Brand addiction |
| 0/58 | 0/873 | 0/818 | Brand experience |
| 0/582 | 0/846 | 0/78 | Brand jealousy |
| 0/697 | 0/92 | 0/893 | Repurchase of luxury products |
| 0/507 | 0/876 | 0/834 | Brand love |
| AVE | Combined reliability | Cronbach's alpha | Model dimensions |
|---|---|---|---|
| 0/507 | 0/905 | 0/887 | Brand addiction |
| 0/58 | 0/873 | 0/818 | Brand experience |
| 0/582 | 0/846 | 0/78 | Brand jealousy |
| 0/697 | 0/92 | 0/893 | Repurchase of luxury products |
| 0/507 | 0/876 | 0/834 | Brand love |
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