Results of hypothesis testing
| Hypothesis number | Hypothesis path | Path coefficient | Statistics t | Significance level | Result |
|---|---|---|---|---|---|
| H1a | Brand Addiction - > Brand Jealousy | 0/685 | 18/637 | 0/001 | Meaningful, positive |
| H1b | Brand addiction - > Brand jealousy - > Repurchase of luxury products | 0/203 | 5/422 | 0/001 | Meaningful, positive |
| H2a | Brand Addiction - > Brand Love | 0/586 | 3/393 | 0/001 | Meaningful, positive |
| H2b | Brand addiction - > Brand love - > Purchase of luxury products | 0/478 | 6/897 | 0/001 | Meaningful, positive |
| H3a | Brand Addiction - > Brand Experience | 0/652 | 17/271 | 0/001 | Meaningful, positive |
| H3a | Addiction - > Brand experience - > Purchase of luxury products | 0/07 | 2/535 | 0/012 | Meaningful, positive |
| H4 | Brand addiction - > repurchase of luxury products | 0/11 | 3/061 | 0/002 | Meaningful, positive |
| H5 | Brand Jealousy - > Brand Love | 0/594 | 10/323 | 0/001 | Meaningful, positive |
| H6 | Brand Jealousy - > repurchase of luxury products | 0/296 | 5/916 | 0/001 | Meaningful, positive |
| H7 | Brand Experience - > Brand Love | 0/247 | 4/853 | 0/001 | Meaningful, positive |
| H8 | Brand Experience - > repurchase of luxury products | 0/107 | 2/597 | 0/01 | Meaningful, positive |
| H9 | Brand Love- > Repurchase luxury products | 0/469 | 11/719 | 0/001 | Meaningful, positive |
| Hypothesis number | Hypothesis path | Path coefficient | Statistics t | Significance level | Result |
|---|---|---|---|---|---|
| Brand Addiction - > Brand Jealousy | 0/685 | 18/637 | 0/001 | Meaningful, positive | |
| Brand addiction - > Brand jealousy - > Repurchase of luxury products | 0/203 | 5/422 | 0/001 | Meaningful, positive | |
| Brand Addiction - > Brand Love | 0/586 | 3/393 | 0/001 | Meaningful, positive | |
| Brand addiction - > Brand love - > Purchase of luxury products | 0/478 | 6/897 | 0/001 | Meaningful, positive | |
| Brand Addiction - > Brand Experience | 0/652 | 17/271 | 0/001 | Meaningful, positive | |
| Addiction - > Brand experience - > Purchase of luxury products | 0/07 | 2/535 | 0/012 | Meaningful, positive | |
| Brand addiction - > repurchase of luxury products | 0/11 | 3/061 | 0/002 | Meaningful, positive | |
| Brand Jealousy - > Brand Love | 0/594 | 10/323 | 0/001 | Meaningful, positive | |
| Brand Jealousy - > repurchase of luxury products | 0/296 | 5/916 | 0/001 | Meaningful, positive | |
| Brand Experience - > Brand Love | 0/247 | 4/853 | 0/001 | Meaningful, positive | |
| Brand Experience - > repurchase of luxury products | 0/107 | 2/597 | 0/01 | Meaningful, positive | |
| Brand Love- > Repurchase luxury products | 0/469 | 11/719 | 0/001 | Meaningful, positive |
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