Table 8.

Generated themes

Interview questionThemesNo. of participants
Have you ever come across any challenging situation while managing this centre?Licensing issuance and renewal17
Staff training16
No government support15
Less technology13
Financial issues17
Initial funding16
Lack of trained staff18
Staff conflicts14
Elderly families issues13
How do you resolve issues and problems related to managerial practices, such as human resource and administrative works?Staff training12
Counselling of elderly families14
Orientation session15
Staff counselling17
A loan from family and friend circle16
Door to door marketing11
Patient record database (hard and soft)13
What type of marketing communication strategy do you practice? (e.g. website; social media, e.g. Facebook and Twitter; public relation activities; events; and advertisement)Door to door counselling15
Orientation session13
Facebook18
Website18
Twitter
Advertisement
14
12
How do you resolve the financial problems of the centre? Explain the strategies to solve the problemLoans from friends and family circle17
Small business5
Applied for government support13
Acceptance of donation (staple food or other items)18
Funds from NGOs (sometimes)11
What is your experience in managing this centre?Hectic11
Struggling16
Difficult15
Demanding17
Heavy responsibility18

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