Table 1.

Select strategy typologies

Author(s) (Year)DimensionsValuesSegments/Strategies/Competitive priorities
Fisher (1997) ProductFunctional, InnovativeMismatch*, Match*, Match*, Mismatch*
Supply chainResponsive, Efficient
Pagh and Cooper (1998) LogisticsSpeculation, PostponementManufacturing postponement**, Full postponement**, Full speculation**, Logistics postponement**
ManufacturingPostponement, Speculation
Naylor et al. (1999) Demand for variability in productionLow, HighLeanness**, {}, {}, Agility**
Demand for variability of productsLow, High
Mason-Jones et al. (2000a)MarketQualifiers, WinnersQuality/Lead-time/Service level***, Cost***, Quality/Cost/Lead-time***, Service level***
SupplyLean, Agile
Christopher (2000) VolumeLow, High{}, Lean**, Agile**, {}
Variety/VariabilityLow, High
Lee (2002) Demand uncertaintyLow, HighRisk-hedging**, Agile**, Efficient**, Responsive**
Supply uncertaintyLow, High
Olhager (2003) Production-to-delivery(P/D)-ratioP/D < 1, P/D > 1MTO/(ATO)/MTS**, MTS** (make-to-stock), MTO** (make-to-order), ATO** (assemble-to-order)
Relative demand volatilityLow, High
Aitken et al. (2005) Market requirementsMarket-qualifiers, Order-winnersQuality/Reliability***, Price***, Quality/Reliability***, Lead-time***
Supply chain focusLean supply, Agile supply
Lovell et al. (2005) Value-densityLow, HighGeneric framework. Specific SCD depends on detailed examination of business case.
ThroughputLow, High
Christopher et al. (2006) Demand characteristicsPredictable, UnpredictableLean (continuous replenishment)**, Agile (quick response)**, Lean (plan and execute)**, Leagile (postponement)**
Supply characteristicsShort lead-time, Long lead-time
Vonderembse et al. (2006) Product typeStandard, Innovative, HybridLean** for standard, Agile** for innovative (introduction, growth), Hybrid/Lean** for innovative (maturity, decline), Hybrid** (postponement) for hybrid
Product life cycleintroduction, Growth, Maturity, Decline
Roh et al. (2014) Market requirementsOrder-qualifiers, Order-winnersQuality/Lead-time/Service level***, Cost***, Quality/Lead-time/Cost/Service level***, Innovative features***
Supply chain focusLean supply, responsive supply

Notes:

*Segments; **Strategies; ***Competitive priorities; {} = empty set

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