Table IV

Butler’s TALC

StagesExplanation (summary)
1. ExplorationSmall group of tourist interested by a place
Good relationship visitors/locals
No significant impact of tourism on the visited area
2. InvolvementDevelopment of facilities for visitors
Promotion of the area by DMO
The number of visitor increase
3. DevelopmentContinuing growth of visitors
Further effort (by DMO) to promote the destination
4. ConsolidationNumber of visitors may exceed the number of inhabitants
Destination has now a tourism-based economy
Detachment between tourists and locals
5. StagnationDestinations has reached a record figures of tourist arrivals
The destination is no longer fashionable
6. Decline/RejuvenationDestination is unable to compete with rivals
Change of the characteristics and attractions of the tourist area

Source: Adaptation of Garay and Canoves (2011) 

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