Table V

Model of Creative Destruction

StagesExplanation (summary)
1. Early commodificationBuilding/structures are renovated
Attraction of tourists
Increase of investments
2. Advanced commodificationThe destination receives a large number of visitors
3. Pre-destructionThe industry continues to grow
New types of businesses which were not part of the community offerings are introduced
4. Advanced destructionCommunity experience backlash of tourism

Source: Adaptation of Mitchell (1998) 

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