Discriminant validity test results
| Construct | M | SD | FAP | ONM | FRM | ORP | PSQ | ICT |
|---|---|---|---|---|---|---|---|---|
| Fair pricing (FAP) | 4.012 | 1.011 | 0.631 | |||||
| Online marketing (ONM) | 4.241 | 0.876 | 0.236 | 0.598 | ||||
| Frequent communication (FRM) | 4.008 | 0.914 | 0.369 | 0.198 | 0.639 | |||
| Organisational performance (ORP) | 3.921 | 0.836 | 0.452 | 0.224 | 0.401 | 0.702 | ||
| Perceived service quality (PSQ) | 3.841 | 1.110 | 0.501 | 0.312 | 0.236 | 0.245 | 0.695 | |
| ICT | 4.022 | 1.032 | 0.285 | 0.336 | 0.196 | 0.305 | 0.314 | 0.742 |
| Construct | M | SD | FAP | ONM | FRM | ORP | PSQ | ICT |
|---|---|---|---|---|---|---|---|---|
| Fair pricing (FAP) | 4.012 | 1.011 | ||||||
| Online marketing (ONM) | 4.241 | 0.876 | 0.236 | |||||
| Frequent communication (FRM) | 4.008 | 0.914 | 0.369 | 0.198 | ||||
| Organisational performance (ORP) | 3.921 | 0.836 | 0.452 | 0.224 | 0.401 | |||
| Perceived service quality (PSQ) | 3.841 | 1.110 | 0.501 | 0.312 | 0.236 | 0.245 | ||
| ICT | 4.022 | 1.032 | 0.285 | 0.336 | 0.196 | 0.305 | 0.314 |
Note(s): Diagonal elements in italic represent AVEs
Source(s): Table by authors (2023)