Table 5 Results of hypotheses testing... | Emerald Publishing

Table 5

Results of hypotheses testing

Hypothesis	Hypothesised relationship	SRW	CR	Remark
H1a	Fair pricing → organisational performance	0.297	13.012^***	Supported
H1b	Online marketing → organisational performance	0.308	11.364^***	Supported
H1c	Frequent communication → organisational performance	0.299	9.468^***	Supported
H2a	Fair pricing → perceived service quality	0.417	15.323^***	Supported
H2b	Online marketing → perceived service quality	0.363	19.334^***	Supported
H2c	Frequent communication → perceived service quality	0.512	22.104^***	Supported

Hypothesis	Hypothesised relationship	SRW	CR	Remark
H1a	Fair pricing → organisational performance	0.297	13.012^***	Supported
H1b	Online marketing → organisational performance	0.308	11.364^***	Supported
H1c	Frequent communication → organisational performance	0.299	9.468^***	Supported
H2a	Fair pricing → perceived service quality	0.417	15.323^***	Supported
H2b	Online marketing → perceived service quality	0.363	19.334^***	Supported
H2c	Frequent communication → perceived service quality	0.512	22.104^***	Supported

Note(s): SRW standardised regression weight, CR critical ratio, ^*** significant at p < 0.001

Source(s): Table by authors (2023)