Coefficients of moderated regression model
| Variable | Beta | t-statistic | Sig |
|---|---|---|---|
| Customer retention | 0.759 | 22.031 | 0.000 |
| Frequent communication | 0.754 | 21.641 | 0.000 |
| Online marketing | 0.812 | 23.641 | 0.000 |
| Fair pricing | 0.738 | 19.341 | 0.000 |
| ICT | 0.823 | 24.142 | 0.000 |
| Customer retention × ICT | 0.835 | 26.312 | 0.000 |
| Frequent communication × ICT | 0.757 | 22.324 | 0.000 |
| Online marketing × ICT | 0.789 | 24.001 | 0.000 |
| Fair pricing × ICT | 0.836 | 26.312 | 0.000 |
| Variable | Beta | t-statistic | Sig |
|---|---|---|---|
| Customer retention | 0.759 | 22.031 | 0.000 |
| Frequent communication | 0.754 | 21.641 | 0.000 |
| Online marketing | 0.812 | 23.641 | 0.000 |
| Fair pricing | 0.738 | 19.341 | 0.000 |
| ICT | 0.823 | 24.142 | 0.000 |
| Customer retention × ICT | 0.835 | 26.312 | 0.000 |
| Frequent communication × ICT | 0.757 | 22.324 | 0.000 |
| Online marketing × ICT | 0.789 | 24.001 | 0.000 |
| Fair pricing × ICT | 0.836 | 26.312 | 0.000 |
Note(s): R Square = 0.735, F = 15.6, significant at p < 0.001
Source(s): Table by authors (2023)