Table I.

Literature associated with the topic of deterrents in co-creation online

AuthorsObjectiveDeterrents defined
Ardichvili et al., 2003 Motivation and barriers to participation in virtual knowledge-sharing communities of practiceInformation hoarding, fear to lose face, fear to let the colleagues down, more clear directions, to earn the right to post, to difficult problem
Porter and Donthu, 2006 Using the technology acceptance model to explain how attitudes determine internet usage: The role of perceived access barriers and demographicsAge, education, income and race are associated differentially with beliefs about the internet, and these beliefs influence a consumer’s attitude toward and use of the internet
Gerber and Hui, 2013 What motivates and deters particitpation in Crowfunding community?Fear of failure, lack of trust
Correia et al., 2015 Marketing communications model for innovation networksMentioned the existence of barriers, but did not explore them
Cheung and To, 2016 Examines factors that drive to co-create in social media and includes perceived usefulness as a key antecedent of consumer attitudesPerceived usefulness measures the degree to which a consumer believes that using social media to share his or her experiences, opinions, and ideas on products or services is useful
Balaji and Roy, 2017 Determinants of value co-creation to the Internet of thingsSuperior functionality, aesthetic appeal, ease of use, and presence

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