Factor analysis results
| Factor items | Mean | Factor loading | Cronbach’s alpha | Reliability coefficient α | Variance explained (%) | |
|---|---|---|---|---|---|---|
| Factor 1: spending time with loves ones | 3.55 | 0.685 | 41.607 | |||
| b. | Family engaged in leisure activities during our stay | 0.848 | ||||
| a. | Family had an enjoyable time during this holiday | 0.842 | ||||
| c. | Interested in discovering new places | 0.360 | ||||
| d. | Important to visit family and relatives during my stay in Mpumalanga | 0.326 | ||||
| Factor 2: social bonding | 5.12 | 0.717 | 66.694 | |||
| d. | Important to meet people from different cultural backgrounds | 0.946 | ||||
| c. | Important to interact with the local residents during your holiday | 0.940 | ||||
| b. | Interested to meet people who seek similar holiday experiences | 0.926 | ||||
| Factor 3: relaxation | 5.10 | 0.899 | 76.049 | |||
| c. | Feel rejuvenated after this visit | 0.941 | ||||
| b. | Enjoy a well-deserved physical rest | 0.936 | ||||
| a. | Relax in a quiet natural environment | 0.722 | ||||
| Factor 4: natural environment | 5.75 | 0.828 | 50.078 | |||
| c. | Interested in spending time in a natural environment | 0.940 | ||||
| b. | Interested in driving along the scenic routes across the escarpment of Mpumalanga (e.g. Panoramic scenic route) | 0.799 | ||||
| a. | Mpumalanga is a tourism destination that offers pleasant weather | 0.680 | ||||
| Factor 5: outdoor adventure | 3.53 | 0.71 | 39.133 | |||
| a. | Important to participate in outdoor activities during this trip (e.g. hiking) | 0.758 | ||||
| c. | A visit to a natural ecological site was important (e.g. Sudwala Caves) | 0.653 | ||||
| b. | Important to participate in wildlife-related activities (e.g. bush walk) | 0.582 | ||||
| d. | Participating in adventure sport was important (e.g. bungee jumping) | 0.475 | ||||
| Factor 6: history | 4.49 | 0.874 | 65.824 | |||
| b. | Important to travel to different historical towns in Mpumalanga (e.g. Pilgrim’s Rest) | 0.893 | ||||
| a. | Interested to learn about the history of Mpumalanga | 0.884 | ||||
| c. | Important to travel to different mining towns (e.g. Graskop) during stay | 0.799 | ||||
| d. | Important to visit some of the museums in Mpumalanga (e.g. Jock of the Bushveld) | 0.645 | ||||
| Factor 7: culture | 4.93 | 0.919 | 79.459 | |||
| b. | Keen to learn about new cultures while on holiday | 0.941 | ||||
| a. | Interested to visit a cultural attraction during this holiday (e.g. cultural village) | 0.899 | ||||
| c. | Important for you to visit local arts and crafts stalls while on holiday | 0.831 | ||||
| Factor 8: escape | 5.59 | 0.905 | 74.107 | |||
| c. | Experience a change of pace from my everyday life. | 0.964 | ||||
| b. | To experience a change in my daily routine | 0.906 | ||||
| a. | Get away from the demands of home | 0.849 | ||||
| d. | Experience a change from a busy work life | 0.703 | ||||
| Factor 9: learning | 4.71 | |||||
| d. | Important to learn about nature during trip | 0.942 | 0.959 | 85.413 | ||
| a. | Important to increase your knowledge during this holiday | 0.926 | ||||
| b. | Important to learn about the heritage of the province | 0.925 | ||||
| c. | Important to learn about wildlife during trip | 0.903 |
| Factor items | Mean | Factor loading | Cronbach’s alpha | Reliability coefficient | Variance explained (%) | |
|---|---|---|---|---|---|---|
| 3.55 | 0.685 | 41.607 | ||||
| b. | Family engaged in leisure activities during our stay | 0.848 | ||||
| a. | Family had an enjoyable time during this holiday | 0.842 | ||||
| c. | Interested in discovering new places | 0.360 | ||||
| d. | Important to visit family and relatives during my stay in Mpumalanga | 0.326 | ||||
| 5.12 | 0.717 | 66.694 | ||||
| d. | Important to meet people from different cultural backgrounds | 0.946 | ||||
| c. | Important to interact with the local residents during your holiday | 0.940 | ||||
| b. | Interested to meet people who seek similar holiday experiences | 0.926 | ||||
| 5.10 | 0.899 | 76.049 | ||||
| c. | Feel rejuvenated after this visit | 0.941 | ||||
| b. | Enjoy a well-deserved physical rest | 0.936 | ||||
| a. | Relax in a quiet natural environment | 0.722 | ||||
| 5.75 | 0.828 | 50.078 | ||||
| c. | Interested in spending time in a natural environment | 0.940 | ||||
| b. | Interested in driving along the scenic routes across the escarpment of Mpumalanga (e.g. Panoramic scenic route) | 0.799 | ||||
| a. | Mpumalanga is a tourism destination that offers pleasant weather | 0.680 | ||||
| 3.53 | 0.71 | 39.133 | ||||
| a. | Important to participate in outdoor activities during this trip (e.g. hiking) | 0.758 | ||||
| c. | A visit to a natural ecological site was important (e.g. Sudwala Caves) | 0.653 | ||||
| b. | Important to participate in wildlife-related activities (e.g. bush walk) | 0.582 | ||||
| d. | Participating in adventure sport was important (e.g. bungee jumping) | 0.475 | ||||
| 4.49 | 0.874 | 65.824 | ||||
| b. | Important to travel to different historical towns in Mpumalanga (e.g. Pilgrim’s Rest) | 0.893 | ||||
| a. | Interested to learn about the history of Mpumalanga | 0.884 | ||||
| c. | Important to travel to different mining towns (e.g. Graskop) during stay | 0.799 | ||||
| d. | Important to visit some of the museums in Mpumalanga (e.g. Jock of the Bushveld) | 0.645 | ||||
| 4.93 | 0.919 | 79.459 | ||||
| b. | Keen to learn about new cultures while on holiday | 0.941 | ||||
| a. | Interested to visit a cultural attraction during this holiday (e.g. cultural village) | 0.899 | ||||
| c. | Important for you to visit local arts and crafts stalls while on holiday | 0.831 | ||||
| 5.59 | 0.905 | 74.107 | ||||
| c. | Experience a change of pace from my everyday life. | 0.964 | ||||
| b. | To experience a change in my daily routine | 0.906 | ||||
| a. | Get away from the demands of home | 0.849 | ||||
| d. | Experience a change from a busy work life | 0.703 | ||||
| 4.71 | ||||||
| d. | Important to learn about nature during trip | 0.942 | 0.959 | 85.413 | ||
| a. | Important to increase your knowledge during this holiday | 0.926 | ||||
| b. | Important to learn about the heritage of the province | 0.925 | ||||
| c. | Important to learn about wildlife during trip | 0.903 |
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