Effect of pricing strategies
| Main factors | Influence direction | Articles |
|---|---|---|
| Website traffic | Negative | Oh et al. (2013) |
| Customer relationships | Negative | Dawes (2009) |
| Loyalty | Negative | Dawes (2009) |
| Customer satisfaction | Positive | Clemes et al. (2008), Dapkevicius and Melnikas (2009) |
| Negative | Malik et al. (2012) | |
| Inverted U-shaped relationship | Campo and Jesús Yagüe (2009) | |
| Non-significant | Mahmud and Jusoff (2013), Pedraja Iglesias and Jesus Yagüe Guillén (2004) | |
| Purchase behavior | Positive | Liu (2015) |
| Main factors | Influence direction | Articles |
|---|---|---|
| Website traffic | Negative | |
| Customer relationships | Negative | |
| Loyalty | Negative | |
| Customer satisfaction | Positive | |
| Negative | ||
| Inverted U-shaped relationship | ||
| Non-significant | ||
| Purchase behavior | Positive | Liu (2015) |
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