Table 4

AVE, MSV, ASV and correlation matrix of constructs

ConstructCRAVEMSVASV1234
10.8340.5580.5430.4340.747   
20.8700.6270.5430.4250.7370.792  
30.8710.5330.4760.3560.6160.6900.730 
40.9140.7800.3810.2830.6170.5060.4620.883

Source: Own elaboration Notes: 1 – exhibitor’s non-sales performance, 2 – network capability, 3 – entrepreneurial orientation, 4 – exhibitor’s sales performance, *Diagonal elements (bold) show the square root of average variance extracted (AVE)

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