Measurement model for the endogenous constructs
| Constructs | Items | Loadings | t-value* | CR | AVE |
|---|---|---|---|---|---|
| Atmospherics | Lighting | 0.728 | 29.174*** | 0.887 | 0.398 |
| Seating arrangements | 0.722 | 28.786*** | |||
| Table setting | 0.728 | 32.014*** | |||
| Background music | 0.663 | 21.842*** | |||
| Other guests | The number of guests in restaurants are always on an acceptable level | 0.729 | 19.073*** | 0.784 | 0.548 |
| There are often guests in the restaurants that do not know how to behave | 0.685 | 13.666*** | |||
| Other tourists spoilt my restaurant experience | 0.803 | 27.364*** | |||
| Staff | An adequate number of employees makes me feel cared for | 0.855 | 22.923*** | 0.739 | 0.590 |
| Employees are neat and well dressed | 0.670 | 8.733*** | |||
| Emotions | During my restaurant visit I felt pleased | 0.923 | 77.953*** | 0,921 | 0.853 |
| During my restaurant visit I felt happy | 0.925 | 72.414*** | |||
| Quality | Excellent dining environment | 0.857 | 62.558*** | 0.879 | 0.707 |
| Excellent quality of food service | 0.850 | 58.093*** | |||
| Excellent social environment | 0.815 | 49.100*** | |||
| On-board dining behaviour | For dining on-board, I(we) always used the same restaurant | 0.940 | 8.880*** | 0.825 | 0.617 |
| Even if I(we) are completely satisfied with a dining restaurant, I(we) choose other restaurants | 0.674 | 4.409*** | |||
| When it comes to choice of restaurants, I(we) are variety seekers | 0.715 | 4.964*** | |||
| Overall dinescape satisfaction | As a whole, I really enjoyed myself at the dining restaurants | 0.881 | 58.462*** | 0.900 | 0.693 |
| Overall, I am satisfied with my experience at the dining restaurants | 0.896 | 95.440*** | |||
| I am completely satisfied with the number of dining restaurants on-board | 0.737 | 23.463*** | |||
| I am completely satisfied with the number of dining restaurants on-board | 0.803 | 37.652*** | |||
| Cruise vacation satisfaction | Overall I am very satisfied with my cruise vacation | 0.873 | 31.298*** | 0.926 | 0.806 |
| Overall I am very pleased with my cruise vacation | 0.921 | 62.295*** | |||
| Overall I am very favourable of my cruise vacation | 0.900 | 35.009*** | |||
| Future behaviour | When other people ask you about your experience on-board cruise ship | 0.817 | 31.691*** | 0.900 | 0.647 |
| If somebody asks your advice about cruise ship you will recommend them | 0.865 | 51.722*** | |||
| You will encourage your friends and family to take a vacation on cruise ship | 0.879 | 48.226*** | |||
| It pays off to spend time and money on cruise vacation | 0.863 | 46.894*** | |||
| I will continue to visit cruise ships in near future even if prices increase somewhat | 0.552 | 13.880*** |
| Constructs | Items | Loadings | CR | AVE | |
|---|---|---|---|---|---|
| Atmospherics | Lighting | 0.728 | 29.174 | 0.887 | 0.398 |
| Seating arrangements | 0.722 | 28.786 | |||
| Table setting | 0.728 | 32.014 | |||
| Background music | 0.663 | 21.842 | |||
| Other guests | The number of guests in restaurants are always on an acceptable level | 0.729 | 19.073 | 0.784 | 0.548 |
| There are often guests in the restaurants that do not know how to behave | 0.685 | 13.666 | |||
| Other tourists spoilt my restaurant experience | 0.803 | 27.364 | |||
| Staff | An adequate number of employees makes me feel cared for | 0.855 | 22.923 | 0.739 | 0.590 |
| Employees are neat and well dressed | 0.670 | 8.733 | |||
| Emotions | During my restaurant visit I felt pleased | 0.923 | 77.953 | 0,921 | 0.853 |
| During my restaurant visit I felt happy | 0.925 | 72.414 | |||
| Quality | Excellent dining environment | 0.857 | 62.558 | 0.879 | 0.707 |
| Excellent quality of food service | 0.850 | 58.093 | |||
| Excellent social environment | 0.815 | 49.100 | |||
| On-board dining behaviour | For dining on-board, I(we) always used the same restaurant | 0.940 | 8.880 | 0.825 | 0.617 |
| Even if I(we) are completely satisfied with a dining restaurant, I(we) choose other restaurants | 0.674 | 4.409 | |||
| When it comes to choice of restaurants, I(we) are variety seekers | 0.715 | 4.964 | |||
| Overall dinescape satisfaction | As a whole, I really enjoyed myself at the dining restaurants | 0.881 | 58.462 | 0.900 | 0.693 |
| Overall, I am satisfied with my experience at the dining restaurants | 0.896 | 95.440 | |||
| I am completely satisfied with the number of dining restaurants on-board | 0.737 | 23.463 | |||
| I am completely satisfied with the number of dining restaurants on-board | 0.803 | 37.652 | |||
| Cruise vacation satisfaction | Overall I am very satisfied with my cruise vacation | 0.873 | 31.298 | 0.926 | 0.806 |
| Overall I am very pleased with my cruise vacation | 0.921 | 62.295 | |||
| Overall I am very favourable of my cruise vacation | 0.900 | 35.009 | |||
| Future behaviour | When other people ask you about your experience on-board cruise ship | 0.817 | 31.691 | 0.900 | 0.647 |
| If somebody asks your advice about cruise ship you will recommend them | 0.865 | 51.722 | |||
| You will encourage your friends and family to take a vacation on cruise ship | 0.879 | 48.226 | |||
| It pays off to spend time and money on cruise vacation | 0.863 | 46.894 | |||
| I will continue to visit cruise ships in near future even if prices increase somewhat | 0.552 | 13.880 |
Notes:
*Critical t-values. 1.96** (P < 0.05), 2.58*** (P < 0.01)
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