Snapchat’s business metrics
| Business’ metric | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|---|---|---|
| Daily active users (in million) | n.a. | 46 | 71 | 107 | 158 | 187 | 186 | 210 | 265 | 319 |
| Revenue per user ($) | 0 | 0 | 0 | 0.31 | 1.05 | 1.53 | 2.09 | 2.58 | 3.44 | 4.06 |
| Valuation (in million $) | 70 | 1,400 | 10,000 | 14,800 | 17,500 | 24,000 | 10,600 | 20,440 | 19,400 | 90,900 |
| Funding (in million $) | 10 | 140 | 490 | 200 | 1,800 | 2,000 | 250 | 1,265 | 1,000 | 1,150 |
| Business’ metric | 2012 | 2013 | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|---|---|---|
| Daily active users (in million) | n.a. | 46 | 71 | 107 | 158 | 187 | 186 | 210 | 265 | 319 |
| Revenue per user ($) | 0 | 0 | 0 | 0.31 | 1.05 | 1.53 | 2.09 | 2.58 | 3.44 | 4.06 |
| Valuation (in million $) | 70 | 1,400 | 10,000 | 14,800 | 17,500 | 24,000 | 10,600 | 20,440 | 19,400 | 90,900 |
| Funding (in million $) | 10 | 140 | 490 | 200 | 1,800 | 2,000 | 250 | 1,265 | 1,000 | 1,150 |
Notes:
Funding to 2018 is mainly attributable to investors’ ang rounds; from 2019 to 2022, we refer to debt financing (convertible notes issued)