Table II.

Averages for each global mindset item

Global mindset dimensions – averages
Global mindset indicatorsMy company is planning to set up an international networkMy company is planning to invest in foreign marketsMy company has knowledge of the social and market contextMy company has cultural awareness to work with other culturesMy company has staff prepared to work in foreign environmentsIt is easy for my company to do global businessMy company has invested in technological and information systems
Brazilian franchises
Internationalized5,535,445,286,445,035,385,38
Domestic-only4,103,944,276,044,354,684,88
Foreign franchises5,945,716,426,845,586,746,32
Total averages4.844.734.996.214,765,225,25

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