Interest in big data by industry for January 2016 to December 2020
| Industry | Ranking | Mean | Median | SD | Sig. |
|---|---|---|---|---|---|
| Arts and entertainment | 4 | 57.81 | 57 | 14.966 | <1.10–3 |
| Automobiles and vehicles | 9 | 42.53 | 40 | 17.475 | <1.10–3 |
| Beauty and fitness | 15 | 31.43 | 30 | 15.414 | <1.10–3 |
| Computers and electronics | 2 | 68.30 | 67 | 11.605 | <1.10–3 |
| Education | 6 | 54.28 | 55 | 10.525 | <1.10–3 |
| Finance | 10 | 42.10 | 41 | 13.317 | <1.10–3 |
| Food and drinks | 7 | 53.19 | 52 | 15.648 | <1.10–3 |
| Games | 13 | 37.02 | 35 | 17.287 | <1.10–3 |
| Government | 5 | 57.75 | 57 | 16.841 | <1.10–3 |
| Health | 3 | 58.52 | 57 | 16.135 | <1.10–3 |
| Leisure | 12 | 38.96 | 37 | 15.033 | <1.10–3 |
| Manufacturing | 1 | 72.96 | 73 | 10.864 | <1.10–3 |
| Real estate | 16 | 25.19 | 24 | 19.199 | <1.10–3 |
| Sport | 11 | 39.10 | 37 | 16.777 | <1.10–3 |
| Telecommunications | 8 | 50.31 | 48 | 14.336 | <1.10–3 |
| Travel | 14 | 36.66 | 35 | 16.827 | <1.10–3 |
| All industries | n/a | 76.08 | 76 | 10.007 | n/a |
| Industry | Ranking | Mean | Median | SD | Sig. |
|---|---|---|---|---|---|
| Arts and entertainment | 4 | 57.81 | 57 | 14.966 | <1.10–3 |
| Automobiles and vehicles | 9 | 42.53 | 40 | 17.475 | <1.10–3 |
| Beauty and fitness | 15 | 31.43 | 30 | 15.414 | <1.10–3 |
| Computers and electronics | 2 | 68.30 | 67 | 11.605 | <1.10–3 |
| Education | 6 | 54.28 | 55 | 10.525 | <1.10–3 |
| Finance | 10 | 42.10 | 41 | 13.317 | <1.10–3 |
| Food and drinks | 7 | 53.19 | 52 | 15.648 | <1.10–3 |
| Games | 13 | 37.02 | 35 | 17.287 | <1.10–3 |
| Government | 5 | 57.75 | 57 | 16.841 | <1.10–3 |
| Health | 3 | 58.52 | 57 | 16.135 | <1.10–3 |
| Leisure | 12 | 38.96 | 37 | 15.033 | <1.10–3 |
| Manufacturing | 1 | 72.96 | 73 | 10.864 | <1.10–3 |
| Real estate | 16 | 25.19 | 24 | 19.199 | <1.10–3 |
| Sport | 11 | 39.10 | 37 | 16.777 | <1.10–3 |
| Telecommunications | 8 | 50.31 | 48 | 14.336 | <1.10–3 |
| Travel | 14 | 36.66 | 35 | 16.827 | <1.10–3 |
| All industries | n/a | 76.08 | 76 | 10.007 | n/a |
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