Measurement model assessment
| Dimensions and items | Loading | CR | AVE | Mean|SD | t | p-value |
|---|---|---|---|---|---|---|
| Monetary value (ρA: 0.835) | 0.900 | 0.750 | ||||
| Good value for money | 0.880 | 3.681|0.757 | 43.421 | 0.000 | ||
| Found good deals in Airbnb | 0.869 | 3.865|0.803 | 38.929 | 0.000 | ||
| An economical alternative to hotels | 0.849 | 3.804|0.958 | 29.932 | 0.000 | ||
| Hedonic benefits (ρA: 0.818) | 0.885 | 0.720 | ||||
| An entertaining accommodation experience | 0.788 | 3.454|0.777 | 14.664 | 0.000 | ||
| Made me feel happy | 0.881 | 3.650|0.696 | 36.008 | 0.000 | ||
| Made me elated | 0.873 | 3.497|0.713 | 34.980 | 0.000 | ||
| Social values (ρA: 0.828) | 0.867 | 0.567 | ||||
| Opportunities to interact more with others guests | 0.702 | 3.049|0.932 | 12.268 | 0.000 | ||
| Good social opportunities with the host | 0.708 | 3.528|0.846 | 12.140 | 0.000 | ||
| Feel accepted by others | 0.842 | 3.423|0.813 | 25.240 | 0.000 | ||
| Leave a good impression on other people | 0.760 | 3.276|0.816 | 10.512 | 0.000 | ||
| Improve the way I am perceived by others | 0.745 | 2.957|0.922 | 12.181 | 0.000 | ||
| Novelty benefits (ρA: 0.773) | 0.837 | 0.562 | ||||
| Airbnb accommodation satisfied my curiosity | 0.705 | 3.528|0.809 | 12.768 | 0.000 | ||
| Opportunities to learn about people, culture | 0.714 | 3.718|0.825 | 11.090 | 0.000 | ||
| Less standardized accommodation environments | 0.759 | 3.804|0.805 | 15.129 | 0.000 | ||
| Unique experiences | 0.816 | 3.865|0.747 | 23.942 | 0.000 | ||
| Functional attributes (ρA: 0.810) | 0.872 | 0.630 | ||||
| Suitable for travel needs | 0.810 | 3.951|0.716 | 27.195 | 0.000 | ||
| Meet my location needs | 0.812 | 3.859|0.725 | 21.239 | 0.000 | ||
| Provide up-to-date facilities | 0.796 | 3.644|0.804 | 24.235 | 0.000 | ||
| Homely feel | 0.756 | 3.883|0.802 | 15.077 | 0.000 | ||
| Sustainable values (ρA: 0.834) | 0.884 | 0.656 | ||||
| An environmentally friendly accommodation | 0.834 | 3.417|0.813 | 27.248 | 0.000 | ||
| More efficient resource use | 0.795 | 3.748|0.778 | 22.334 | 0.000 | ||
| A sustainable way of lodging | 0.850 | 3.601|0.869 | 31.602 | 0.000 | ||
| Promoting local culture | 0.758 | 3.736|0.857 | 17.535 | 0.000 | ||
| Satisfactions (ρA: 0.908) | 0.935 | 0.783 | ||||
| Satisfied with Airbnb stay | 0.905 | 3.865|0.687 | 53.251 | 0.000 | ||
| Believe I did the right thing | 0.891 | 3.785|0.716 | 49.964 | 0.000 | ||
| The value of Airbnb is high | 0.853 | 3.601|0.714 | 33.794 | 0.000 | ||
| Overall, Airbnb met my expectation | 0.890 | 3.840|0.691 | 39.416 | 0.000 | ||
| Traditional WOM intention (ρA: 0.907) | 0.941 | 0.841 | ||||
| Encourage my friends and relatives to choose Airbnb | 0.900 | 3.779|0.814 | 45.880 | 0.000 | ||
| Say positive things about Airbnb | 0.912 | 3.791|0.722 | 38.746 | 0.000 | ||
| Recommend others using Airbnb | 0.939 | 3.810|0.723 | 84.826 | 0.000 | ||
| Electronic WOM intention (ρA: 0.911) | 0.943 | 0.847 | ||||
| Mention Airbnb to others through social networks | 0.909 | 3.356|0.834 | 52.342 | 0.000 | ||
| Say positive online | 0.918 | 3.393|0.854 | 46.989 | 0.000 | ||
| Provide more positive online information about Airbnb in effective way | 0.937 | 3.399|0.855 | 78.947 | 0.000 |
| Dimensions and items | Loading | CR | AVE | Mean|SD | ||
|---|---|---|---|---|---|---|
| Good value for money | 0.880 | 3.681|0.757 | 43.421 | 0.000 | ||
| Found good deals in Airbnb | 0.869 | 3.865|0.803 | 38.929 | 0.000 | ||
| An economical alternative to hotels | 0.849 | 3.804|0.958 | 29.932 | 0.000 | ||
| An entertaining accommodation experience | 0.788 | 3.454|0.777 | 14.664 | 0.000 | ||
| Made me feel happy | 0.881 | 3.650|0.696 | 36.008 | 0.000 | ||
| Made me elated | 0.873 | 3.497|0.713 | 34.980 | 0.000 | ||
| Opportunities to interact more with others guests | 0.702 | 3.049|0.932 | 12.268 | 0.000 | ||
| Good social opportunities with the host | 0.708 | 3.528|0.846 | 12.140 | 0.000 | ||
| Feel accepted by others | 0.842 | 3.423|0.813 | 25.240 | 0.000 | ||
| Leave a good impression on other people | 0.760 | 3.276|0.816 | 10.512 | 0.000 | ||
| Improve the way I am perceived by others | 0.745 | 2.957|0.922 | 12.181 | 0.000 | ||
| Airbnb accommodation satisfied my curiosity | 0.705 | 3.528|0.809 | 12.768 | 0.000 | ||
| Opportunities to learn about people, culture | 0.714 | 3.718|0.825 | 11.090 | 0.000 | ||
| Less standardized accommodation environments | 0.759 | 3.804|0.805 | 15.129 | 0.000 | ||
| Unique experiences | 0.816 | 3.865|0.747 | 23.942 | 0.000 | ||
| Suitable for travel needs | 0.810 | 3.951|0.716 | 27.195 | 0.000 | ||
| Meet my location needs | 0.812 | 3.859|0.725 | 21.239 | 0.000 | ||
| Provide up-to-date facilities | 0.796 | 3.644|0.804 | 24.235 | 0.000 | ||
| Homely feel | 0.756 | 3.883|0.802 | 15.077 | 0.000 | ||
| An environmentally friendly accommodation | 0.834 | 3.417|0.813 | 27.248 | 0.000 | ||
| More efficient resource use | 0.795 | 3.748|0.778 | 22.334 | 0.000 | ||
| A sustainable way of lodging | 0.850 | 3.601|0.869 | 31.602 | 0.000 | ||
| Promoting local culture | 0.758 | 3.736|0.857 | 17.535 | 0.000 | ||
| Satisfied with Airbnb stay | 0.905 | 3.865|0.687 | 53.251 | 0.000 | ||
| Believe I did the right thing | 0.891 | 3.785|0.716 | 49.964 | 0.000 | ||
| The value of Airbnb is high | 0.853 | 3.601|0.714 | 33.794 | 0.000 | ||
| Overall, Airbnb met my expectation | 0.890 | 3.840|0.691 | 39.416 | 0.000 | ||
| Encourage my friends and relatives to choose Airbnb | 0.900 | 3.779|0.814 | 45.880 | 0.000 | ||
| Say positive things about Airbnb | 0.912 | 3.791|0.722 | 38.746 | 0.000 | ||
| Recommend others using Airbnb | 0.939 | 3.810|0.723 | 84.826 | 0.000 | ||
| Mention Airbnb to others through social networks | 0.909 | 3.356|0.834 | 52.342 | 0.000 | ||
| Say positive online | 0.918 | 3.393|0.854 | 46.989 | 0.000 | ||
| Provide more positive online information about Airbnb in effective way | 0.937 | 3.399|0.855 | 78.947 | 0.000 |
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