Table 5. Correlations among latent... | Emerald Publishing

Table 5.

Correlations among latent variables

Constructs	Customer satisfaction	Functional value	Hedonic benefit	Monetary benefit	Novelty benefit	Social benefit	Sustainable value	Traditional WOM	eWOM
Customer satisfaction	0.885^*
Functional value	0.667^\|0.776^*	0.794^*
Hedonic benefit	0.434^\|0.503^*	0.378^\|0.469^*	0.848^*
Monetary benefit	0.587^\|0.674^*	0.520^\|0.629^*	0.250^\|0.304^*	0.866^*
Novelty benefit	0.512^\|0.606^*	0.498^\|0.607^*	0.395^\|0.500^*	0.361^\|0.442^*	0.750^*
Social benefit	0.326^\|0.368^*	0.337^\|0.416^*	0.390^\|0.468^*	0.275^\|0.327^*	0.420^\|0.551^*	0.753^*
Sustainable value	0.558^\|0.637^*	0.615^\|0.759^*	0.386^\|0.480^*	0.479^\|0.580^*	0.528^\|0.668^*	0.411^\|0.481^*	0.810^*
Traditional WOM	0.742^\|0.818^*	0.603^\|0.699^*	0.321^\|0.374^*	0.558^\|0.642^*	0.445^\|0.525^*	0.276^\|0.310^*	0.509^\|0.582^*	0.917^*
eWOM	0.591^\|0.650^*	0.412^\|0.479^*	0.347^\|0.405^*	0.368^\|0.420^*	0.424^\|0.495^*	0.395^\|0.446^*	0.464^\|0.534^*	0.645^\|0.709^*	0.920^*

Constructs	Customersatisfaction	Functionalvalue	Hedonicbenefit	Monetarybenefit	Noveltybenefit	Socialbenefit	Sustainablevalue	TraditionalWOM	eWOM
Customer satisfaction	0.885^*
Functional value	0.667^\|0.776^*	0.794^*
Hedonic benefit	0.434^\|0.503^*	0.378^\|0.469^*	0.848^*
Monetary benefit	0.587^\|0.674^*	0.520^\|0.629^*	0.250^\|0.304^*	0.866^*
Novelty benefit	0.512^\|0.606^*	0.498^\|0.607^*	0.395^\|0.500^*	0.361^\|0.442^*	0.750^*
Social benefit	0.326^\|0.368^*	0.337^\|0.416^*	0.390^\|0.468^*	0.275^\|0.327^*	0.420^\|0.551^*	0.753^*
Sustainable value	0.558^\|0.637^*	0.615^\|0.759^*	0.386^\|0.480^*	0.479^\|0.580^*	0.528^\|0.668^*	0.411^\|0.481^*	0.810^*
Traditional WOM	0.742^\|0.818^*	0.603^\|0.699^*	0.321^\|0.374^*	0.558^\|0.642^*	0.445^\|0.525^*	0.276^\|0.310^*	0.509^\|0.582^*	0.917^*
eWOM	0.591^\|0.650^*	0.412^\|0.479^*	0.347^\|0.405^*	0.368^\|0.420^*	0.424^\|0.495^*	0.395^\|0.446^*	0.464^\|0.534^*	0.645^\|0.709^*	0.920^*

Notes:

*

Diagonal values correspond to the squared root value of AVE for each latent variable to assess the Fornell–Larcker’s criterion.

**

HTMT values