Table 6. Results of structural model...

Table 6.

Results of structural model relationships

	Total effect		Path coefficients		Indirect effects
	β	Bootstrap-t	β	Bootstrap-t	β	Bootstrap-t
H1a: Monetary benefit → CS	0.283	4.543***	0.283	4.543***
H1b: Monetary benefit → eWOM	0.123	1.513	–0.080	1.064	0.203	3.615***
H1c: Monetary benefit → Traditional WOM	0.296	4.288***	0.146	2.188*	0.151	3.933***
H2a: Hedonic benefit → CS	0.153	2.300*	0.153	2.300*
H2b: Hedonic benefit → eWOM	0.099	1.147	0.041	0.589	0.058	1.319
H2c: Hedonic benefit → Traditional WOM	0.051	0.732	–0.030	0.469	0.081	2.208*
H3a: Novelty benefit → CS	0.141	1.760	0.141	1.760
H3b: Novelty benefit → eWOM	0.139	1.329	0.052	0.729	0.087	1.449
H3c: Novelty benefit → Traditional WOM	0.117	1.249	0.042	0.581	0.075	1.744
H4a: Social benefit → CS	−0.022	0.352	−0.022	0.352
H4b: Social benefit → eWOM	0.165	1.961*	0.180	2.509*	–0.015	0.363
H4c: Social benefit → Traditional WOM	–0.022	0.293	−0.010	0.142	–0.012	0.352
H5a: Sustainable value → CS	0.084	1.106	0.084	1.106
H5b: Sustainable value → eWOM	0.179	1.546	0.113	1.079	0.066	1.087
H5c: Sustainable value → Traditional WOM	0.100	0.966	0.055	0.581	0.045	1.070
H6a: Functional value → CS	0.348	4.951***	0.348	4.951***
H6b: Functional value → eWOM	0.075	0.728	–0.152	1.560	0.227	3.916***
H6c: Functional value → Traditional WOM	0.317	3.401***	0.131	1.410	0.186	3.521***
H7a: CS → eWOM	0.475	5.080***	0.223	2.406*	0.251	3.093**
H7b: CS → Traditional WOM	0.533	6.276***	0.533	6.276***
H8: Traditional WOM → eWOM	0.471	3.945***	0.471	3.945***

	Total effect		Path coefficients		Indirect effects
	β	Bootstrap-t	β	Bootstrap-t	β	Bootstrap-t
H1a: Monetary benefit → CS	0.283	4.543***	0.283	4.543***
H1b: Monetary benefit → eWOM	0.123	1.513	–0.080	1.064	0.203	3.615***
H1c: Monetary benefit → Traditional WOM	0.296	4.288***	0.146	2.188*	0.151	3.933***
H2a: Hedonic benefit → CS	0.153	2.300*	0.153	2.300*
H2b: Hedonic benefit → eWOM	0.099	1.147	0.041	0.589	0.058	1.319
H2c: Hedonic benefit → Traditional WOM	0.051	0.732	–0.030	0.469	0.081	2.208*
H3a: Novelty benefit → CS	0.141	1.760	0.141	1.760
H3b: Novelty benefit → eWOM	0.139	1.329	0.052	0.729	0.087	1.449
H3c: Novelty benefit → Traditional WOM	0.117	1.249	0.042	0.581	0.075	1.744
H4a: Social benefit → CS	−0.022	0.352	−0.022	0.352
H4b: Social benefit → eWOM	0.165	1.961*	0.180	2.509*	–0.015	0.363
H4c: Social benefit → Traditional WOM	–0.022	0.293	−0.010	0.142	–0.012	0.352
H5a: Sustainable value → CS	0.084	1.106	0.084	1.106
H5b: Sustainable value → eWOM	0.179	1.546	0.113	1.079	0.066	1.087
H5c: Sustainable value → Traditional WOM	0.100	0.966	0.055	0.581	0.045	1.070
H6a: Functional value → CS	0.348	4.951***	0.348	4.951***
H6b: Functional value → eWOM	0.075	0.728	–0.152	1.560	0.227	3.916***
H6c: Functional value → Traditional WOM	0.317	3.401***	0.131	1.410	0.186	3.521***
H7a: CS → eWOM	0.475	5.080***	0.223	2.406*	0.251	3.093**
H7b: CS → Traditional WOM	0.533	6.276***	0.533	6.276***
H8: Traditional WOM → eWOM	0.471	3.945***	0.471	3.945***

Notes:

***

p-value < 0.001;

p-value < 0.01;

p-value < 0.05

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