Table II.

Respondents’ level of agreement with port aesthetics, destination image, tourist satisfaction and tourist loyalty measures regarding Hong Kong port

MeasuresMeanSD
Port aesthetics  
The decorations and night scenery at the harbor (e.g. a symphony of lights)3.930.66
An endless field of vision at the harbor3.900.74
A spacious environment at the harbor3.830.71
Recreational areas next to the harbors (e.g. Tsim Sha Tsui Promenade)3.770.64
Festive activities are held near the harbor3.740.72
Historic buildings in the harbor area3.710.75
Shopping districts near the harbor3.700.75
No disturbing noise within the harbor area3.700.82
Hydrophilic trails near the harbor (e.g. avenue of stars)3.690.67
The port facilities have artistic design (e. g. painting)3.670.72
Feature restaurants near the harbor3.670.79
Recreational facilities near the harbors (e.g. Hong Kong Cultural Center)3.670.66
Street artists performing around the harbor3.660.76
Coffee shops and tea houses near the harbor3.640.77
Stylish hotels surrounding the harbor (e.g. The Peninsula Hong Kong)3.610.74
Classic local snacks near the harbor3.570.80
Social media check-in places or photoshoot areas in the harbor3.500.68
Destination image  
Overall, I am impressed by the Hong Kong recreational harbors (D5)3.840.67
Hong Kong recreational harbors have sightseeing value and high attractiveness (D4)3.820.70
I think that the port has well-developed facilities (D1)3.800.54
I think the surrounding environment of the port is glamorous (D2)3.790.65
Through the travel experience to the Hong Kong recreational harbors, my impression of Hong Kong has been reinforced (D3)3.770.71
Tourist satisfaction  
I felt joy and satisfaction after visiting the Hong Kong recreational harbors (S1)3.900.60
The travel experience to the Hong Kong recreational harbors has fulfilled my expectation (S2)3.810.61
I think that visiting the Hong Kong recreational harbors was a wise choice (S3)3.750.68
Overall, the trip to the Hong Kong recreational harbors was well worth my time and money (S4)3.700.69
Tourist Loyalty  
I would like to revisit Hong Kong recreational harbors in the future (L1)3.810.67
I am willing to recommend Hong Kong recreational harbors to family and friends (L2)3.790.67
Even if the time and cost required for visiting the Hong Kong recreational harbors are higher than for other places, I still prefer to visit Hong Kong (L3)3.550.76

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