Table 1.

Overview of campaign websites and online videos

IndexCampaignYearOriginatorTarget groupWebsiteIndexOnline videosEnforcement activitiesPartners
C1THINK! Mobile phones I2016Department for transportGeneral driving population in the UKhttp://think.direct.gov.uk/mobile-phones.htmlaThink! Don’t use your phone while drivingNot mentionedNot mentioned
C2THINK! Mobile phones II2017Department for transportGeneral driving population in the UKhttp://think.direct.gov.uk/mobile-phones.htmla
b
The Carvin family: Life without Zoë
Designated Driver
Not mentionedNot mentioned
  
C3No mobile, When mobile I2016Gloucester-shire road safety partnershipGeneral driving population in Gloucester- shirehttps://roadsafety-gloucestershire.org.uk/mobile/aWait for it… this could save your life @ SummerBreak 4YesNot mentioned
C4No mobile, when mobile II2017Gloucester-shire road safety partnershipGeneral driving population in Gloucester-shirehttps://roadsafety-gloucestershire.org.uk/mobile/aGraham Edgar mobile phoneYesNot mentioned
C5Switch off before you drive off2017Humberside Police
Devon county
council
General driving population in Humber-
side
General driving population in the UK
https://www.humberside.police.uk/campaign/switch-you-drive-0aSwitch off before you drive offYesNot mentioned
C6My red thumb2014http://www.myredthumb.coma
b
c
My story: Gary, Police Officer
My Story: Olly, Police Officer
My red thumb - consequences of a collision
Not mentionedHighways Agency, Cornwall Council, Devon and Cornwall Police, Peninsula Trauma Network, Devon and Somerset Fire and Rescue Service, Torbay Council
C7Kill the con-
versation
2017GEM motoring assistGeneral driving population in the UKhttps://www.motoringassist.com/kill-the-conversationaKill the conversation 2017Not mentionedNot mentioned
C8AA never text drive2016Automobile associationGeneral driving population in the UKhttps://www.theaa.com/newsroom/aa-news-2016/never-text-drive-aa-charitable-trust.htmlaCadence. one decision. A multitude of consequencesNot mentionedUniversity of Derby,
Derbyshire Fire and Rescue Service
C9Be phone smart2017RAC motoring servicesGeneral driving population in the UKhttps://bephonesmart.uk/aRAC - mobile phones whilst driving - What is and isn’t legalNot mentionedNational Police Chiefs’ Council,
IAM RoadSmart, Road Haulage Association, Road Safety GB, Transport Scotland, RED Driving School, UK police forces

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