Table 3. Reliability, convergent and...

Table 3.

Reliability, convergent and discriminant validity

Constructs	1	2	3	4	5
Information quality of social media (1)	0.834	0.114	0.228	0.135	0.432
Political involvement (2)	0.108	0.744	0.080	0.428	0.481
Reputation of social media (3)	0.209	−0.061	0.804	0.071	0.250
Social media political marketing activities (4)	−0.003	0.374	0.006	0.814	0.489
Trust (5)	0.352	0.387	0.213	0.372	0.754

Constructs	1	2	3	4	5
Information quality of social media (1)	0.834	0.114	0.228	0.135	0.432
Political involvement (2)	0.108	0.744	0.080	0.428	0.481
Reputation of social media (3)	0.209	−0.061	0.804	0.071	0.250
Social media political marketing activities (4)	−0.003	0.374	0.006	0.814	0.489
Trust (5)	0.352	0.387	0.213	0.372	0.754

Notes:

The values on the diagonal in italics are the square root of the average variance extracted (AVE) of each factor. The values below the diagonal are correlations between the factors and the values above the diagonal are the HTMT ratios. 1 heterotrait–monotrait, the criteria confidence interval does not include 1; HTMT₉₀ – Henseler et al. (2015)

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