Reliability, convergent and discriminant validity
| Constructs | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Information quality of social media (1) | 0.834 | 0.114 | 0.228 | 0.135 | 0.432 |
| Political involvement (2) | 0.108 | 0.744 | 0.080 | 0.428 | 0.481 |
| Reputation of social media (3) | 0.209 | −0.061 | 0.804 | 0.071 | 0.250 |
| Social media political marketing activities (4) | −0.003 | 0.374 | 0.006 | 0.814 | 0.489 |
| Trust (5) | 0.352 | 0.387 | 0.213 | 0.372 | 0.754 |
| Constructs | 1 | 2 | 3 | 4 | 5 |
|---|---|---|---|---|---|
| Information quality of social media (1) | 0.114 | 0.228 | 0.135 | 0.432 | |
| Political involvement (2) | 0.108 | 0.080 | 0.428 | 0.481 | |
| Reputation of social media (3) | 0.209 | −0.061 | 0.071 | 0.250 | |
| Social media political marketing activities (4) | −0.003 | 0.374 | 0.006 | 0.489 | |
| Trust (5) | 0.352 | 0.387 | 0.213 | 0.372 |
Notes:
The values on the diagonal in italics are the square root of the average variance extracted (AVE) of each factor. The values below the diagonal are correlations between the factors and the values above the diagonal are the HTMT ratios. 1 heterotrait–monotrait, the criteria confidence interval does not include 1; HTMT90 – Henseler et al. (2015)
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