Measurement items
| Construct | Loadings |
|---|---|
| Information Quality of Social Media (IQSM). Adapted from Parsons et al. (1998), Barua et al. (2000); Sánchez-Villar et al. (2017); α = 0.855; CR = 0.901; AVE = 0.696 | |
| Variety of information | 0.764 |
| Dynamic content | 0.880 |
| Information content | 0.880 |
| Up-to-date information | 0.806 |
| Reputation of social media (RSM). Adapted from Sánchez-Villar et al. (2017); α = 0.821; CR = 0.879; AVE = 0.646 | |
| Well-known social media | 0.740 |
| Good reputation for its political views | 0.887 |
| Being concerned about its users | 0.780 |
| Good reputation in the online environment | 0.801 |
| Social media political marketing activities (SMPMA). Adapted from Kim and Ko (2010); Tatar and Eren-Erdoğmuş (2016). α = 0.753; CR = 0.855; AVE = 0.663 | |
| Online interactivity | 0.790 |
| A clear social media | 0.814 |
| Trend | 0.838 |
| Trust (T). Adapted from Kim and Ko (2010); Tatar and Eren-Erdoğmuş (2016) α = 0.743; CR = 0.839; AVE = 0.569 | |
| Social media security | 0.638 |
| Social media reliability | 0.768 |
| Social media is trustworthy | 0.771 |
| This social media keeps a consistent editorial line | 0.827 |
| Political involvement (PI). Adapted from Sánchez-Villar et al. (2017); α = 0.839; CR = 0.881; AVE = 0.554 | |
| Politics means a lot to me | 0.730 |
| Political issues are significant for me | 0.791 |
| Political issues are an important part of my life | 0.706 |
| Politics is personally important to me | 0.771 |
| I am interested in political issues | 0.813 |
| I am involved in politics | 0.643 |
| Construct | Loadings |
|---|---|
| Variety of information | 0.764 |
| Dynamic content | 0.880 |
| Information content | 0.880 |
| Up-to-date information | 0.806 |
| Well-known social media | 0.740 |
| Good reputation for its political views | 0.887 |
| Being concerned about its users | 0.780 |
| Good reputation in the online environment | 0.801 |
| Online interactivity | 0.790 |
| A clear social media | 0.814 |
| Trend | 0.838 |
| Social media security | 0.638 |
| Social media reliability | 0.768 |
| Social media is trustworthy | 0.771 |
| This social media keeps a consistent editorial line | 0.827 |
| Politics means a lot to me | 0.730 |
| Political issues are significant for me | 0.791 |
| Political issues are an important part of my life | 0.706 |
| Politics is personally important to me | 0.771 |
| I am interested in political issues | 0.813 |
| I am involved in politics | 0.643 |
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