Table 1.

Loadings, Cronbach’s alpha, composite reliability and AVE

ItemsLoadings
Altruistic benefits (AB) CA: 0.766; CR: 0.864; AVE: 0.679 
Ecological (less environmental impact)0.798
Economic (support the local economy)0.857
Social (greater information, origin of the products, fair trade, etc.)0.817
Egoistic benefits (EB) CA: 0.788; CR: 0.904; AVE: 0.825 
Concern for the family’s health0.901
Gastronomic (better taste, fresher)0.915
Extrinsic limitations (EL) CA: 0.821; CR: 0.875; AVE: 0.583 
Their price is high0.709
Inappropriate certification process0.785
They aren’t found in my usual shops0.781
The quality is similar to other, conventional products0.781
Lack of information in the establishment to identify local products0.758
Intrinsic limitations (IL) CA: 0.875; CR: 0.941; AVE: 0.889 
Ignorance of this type of products0.936
Disinterest in this type of products0.950
Attitude (ATT) CA: 0,903; CR: 0.928; AVE: 0.720 
Harmful for the environment/ Beneficial0.853
Unhealthy/Healthy0.877
Not good quality/Good quality0.853
Not safe/Safe0.847
Bad taste/Good taste0.811
Subjective norms (SN) CA: 0.945; CR: 0.965; AVE: 0.901 
Most of my friends believe that the right thing is to buy local products0.957
My workmates believe that the right thing is to buy local products0.951
Most of my family believe that the right thing is to buy local products0.940
Perceived behavioral control (PBC) CA: 0.917; CR: 0.942; AVE: 0.801 
I believe that I’m able to buy local products if I want to0.884
It’s easy for me to buy local products0.876
The decision to buy local food products is under my control0.928
To buy local products depends on me0.891
Moral norms (MN) CA: 0.928; CR: 0.949; AVE: 0.823 
I believe I have the moral obligation to buy local products0.893
To buy local products is coherent with my principles0.928
My personal values motivate me to buy local products0.930
I have a social responsibility to buy local products0.878
Behavioral intention (BI) CA: 0.945; CR: 0.964; AVE: 0.900 
I expect to buy local food products during the next month0.946
I want to buy local food products during the next month0.963
I’m going to try and buy local food products during the next month0.937

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