Discriminant validity, Fornell–Larcker criterion and heterotrait-monotrait ratio (HTMT)
| AB | EB | EL | IL | ATT | SN | PBC | MN | BI | |
|---|---|---|---|---|---|---|---|---|---|
| AB | 0.824 | 0.933 | 0.072 | 0.055 | 0.458 | 0.247 | 0.236 | 0.260 | 0.228 |
| EB | 0.737 | 0.908 | 0.052 | 0.054 | 0.463 | 0.177 | 0.177 | 0.206 | 0.212 |
| EL | 0.008 | 0.018 | 0.763 | 0.701 | 0.072 | 0.330 | 0.411 | 0.418 | 0.407 |
| IL | 0.045 | −0.004 | 0.596 | 0.943 | 0.027 | 0.245 | 0.345 | 0.298 | 0.357 |
| ATT | 0.387 | 0.391 | 0.027 | 0.025 | 0.848 | 0.190 | 0.210 | 0.193 | 0.182 |
| SN | 0.215 | 0.154 | −0.294 | −0.225 | 0.177 | 0.949 | 0.792 | 0.676 | 0.653 |
| PBC | 0.200 | 0.152 | −0.360 | −0.311 | 0.194 | 0.739 | 0.895 | 0.763 | 0.844 |
| MN | 0.225 | 0.177 | −0.367 | −0.269 | 0.179 | 0.635 | 0.705 | 0.907 | 0.804 |
| BI | 0.198 | 0.184 | −0.362 | −0.326 | 0.170 | 0.618 | 0.787 | 0.755 | 0.949 |
| AB | EB | EL | IL | ATT | SN | PBC | MN | BI | |
|---|---|---|---|---|---|---|---|---|---|
| 0.933 | 0.072 | 0.055 | 0.458 | 0.247 | 0.236 | 0.260 | 0.228 | ||
| 0.737 | 0.052 | 0.054 | 0.463 | 0.177 | 0.177 | 0.206 | 0.212 | ||
| 0.008 | 0.018 | 0.701 | 0.072 | 0.330 | 0.411 | 0.418 | 0.407 | ||
| 0.045 | −0.004 | 0.596 | 0.027 | 0.245 | 0.345 | 0.298 | 0.357 | ||
| 0.387 | 0.391 | 0.027 | 0.025 | 0.190 | 0.210 | 0.193 | 0.182 | ||
| 0.215 | 0.154 | −0.294 | −0.225 | 0.177 | 0.792 | 0.676 | 0.653 | ||
| 0.200 | 0.152 | −0.360 | −0.311 | 0.194 | 0.739 | 0.763 | 0.844 | ||
| 0.225 | 0.177 | −0.367 | −0.269 | 0.179 | 0.635 | 0.705 | 0.804 | ||
| 0.198 | 0.184 | −0.362 | −0.326 | 0.170 | 0.618 | 0.787 | 0.755 |
Notes:
The diagonal elements (in bold) are the square root of the AVE. Values below the diagonal elements are the inter-construct correlations (Fornell and Larcker’s test). Values above the diagonal indicate the HTMT ratio.
AB: Altruistic benefits; EB: egoistic benefits; EL: extrinsic limitations; IL: intrinsic limitations; ATT: attitude; SN: subjective norms; PBC: perceived behavioral control; MN: moral norms; BI: behavioral intention
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.