Table 2.

Discriminant validity, Fornell–Larcker criterion and heterotrait-monotrait ratio (HTMT)

ABEBELILATTSNPBCMNBI
AB0.8240.9330.0720.0550.4580.2470.2360.2600.228
EB0.7370.9080.0520.0540.4630.1770.1770.2060.212
EL0.0080.0180.7630.7010.0720.3300.4110.4180.407
IL0.045−0.0040.5960.9430.0270.2450.3450.2980.357
ATT0.3870.3910.0270.0250.8480.1900.2100.1930.182
SN0.2150.154−0.294−0.2250.1770.9490.7920.6760.653
PBC0.2000.152−0.360−0.3110.1940.7390.8950.7630.844
MN0.2250.177−0.367−0.2690.1790.6350.7050.9070.804
BI0.1980.184−0.362−0.3260.1700.6180.7870.7550.949

Notes:

The diagonal elements (in bold) are the square root of the AVE. Values below the diagonal elements are the inter-construct correlations (Fornell and Larcker’s test). Values above the diagonal indicate the HTMT ratio.

AB: Altruistic benefits; EB: egoistic benefits; EL: extrinsic limitations; IL: intrinsic limitations; ATT: attitude; SN: subjective norms; PBC: perceived behavioral control; MN: moral norms; BI: behavioral intention

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