Table 5. Summary of the conclusions and... | Emerald Publishing

Table 5.

Summary of the conclusions and implications

Conclusions	Theoretical and managerial implications
Moral norms and perceived behavioral control affect the intention to buy local food. Attitude and social factors do not.	Attitude is not enough to change behavior. Food chain members and institutions must clearly report the benefits of local products in their positive effect on the local economy, social and environmental aspects, to increase consumers´ responsibility for the environment.

Egoistic benefits and intrinsic limitations of consumers directly influence (positive and negative, respectively) on the intention to purchase local foods.	Marketing strategies must increase consumers’ perceptions of their own experience with local products. And increase the knowledge of the consumer to understand the external limitations of local foods.
Both benefits and both limitations influence the constructs of the TPB model.	Extrinsic cues such as labels and certificates, merchandising, retailer suggestions, or digital messages to the consumer are desirable.

Conclusions	Theoretical and managerial implications
Moral norms and perceived behavioral control affect the intention to buy local food. Attitude and social factors do not.	Attitude is not enough to change behavior.Food chain members and institutions must clearly report the benefits of local products in their positive effect on the local economy, social and environmental aspects, to increase consumers´ responsibility for the environment.

Egoistic benefits and intrinsic limitations of consumers directly influence (positive and negative, respectively) on the intention to purchase local foods.	Marketing strategies must increase consumers’ perceptions of their own experience with local products. And increase the knowledge of the consumer to understand the external limitations of local foods.
Both benefits and both limitations influence the constructs of the TPB model.	Extrinsic cues such as labels and certificates, merchandising, retailer suggestions, or digital messages to the consumer are desirable.